Content Marketing Strategy

Video Marketing Strategy

We tailor a very customized video marketing strategy to each segment of your clients. Our highly targeted video campaigns make your visitors feel as if you are talking directly to them, turning your video viewers into buyers.

Here are the basic steps to just one our many video formulas:
The 10x10x10x30 Formula

  1.  We consult with you and as much of your team as you are comfortable with to obtain the top ten (or more if possible) frequently asked questions about your product, service, events etc.

2.  We then consult with you and your team on the top ten (or more if possible) questions a potential buyer or client SHOULD be asking about your product, service, events etc. These are the important things that a potential buyer or client may not know to ask based on their lack of experience. Questions that are crafted to differentiate your methods from your competitors should also be included in this grouping.

3. The MindGame Marketing team will then research top 10 socially trending subjects on your niche to come up with a list of the most compelling Questions/headlines bullets and subject basic subject matter as it relates to physiographic data along with keywords that you want to rank for.

4.  We then record the 30+ videos mentioned above responding to each of the approved questions along with trailer and bumper videos. (Described below) Each video response should be in the neighborhood of 3 minutes to 5 minutes in length. There is no magic video duration for optimal conversions. As a team we will focus on what matters most in the message with in the video itself.  We can always very easily trim down if necessary...

The four hard rules of "Offer Videos"

1. Never guess what offer your market will respond to the most. It may surprise you that your years of personal experience may have absolutely no barring what so ever on the actual outcome of the most fundamental A/B Split test. An educated guess aka hypothesis should only be used as a control within a split test.

2. There is no one “best offer.” Even segmented buyers in the exact same market, buying the exact same product or service, can respond totally different to an identical offer.

3. The offer is everything. An amazing no-brainer offer can and will improve your SEO, PPC campaigns, list size, traffic, viral shares, Likes, followers, split testing, conversions, profitability, all of witch are extremely important however switch the word “no-brainer” for “mediocre” and you will find out how insignificant (enter new marketing buzzword here_________) become to your bottom line.

4. Test everything. As mentioned above the offer is "everything" so test it. Don’t even except your own opinions as fact. There is absolutely no need to complicate testing. A/B Split test are extremely easy and deliver the most accurate results. There are more complex ways to test such as multivariate split test that measure several changes at the same time which theoretically can speed up the testing and at the same time deliver accurate results. Like I said theoretically. Other forms of effective testing include: surveys, polls, focus groups, and even properly executed deep research.

10 Offer videos

1. Landing Page opt-in video – This would be the video that sits on the Landing Page that instructs the visitor to add their email address. This video normally starts with an explanation of what the visitor will get if he or she takes the described action of adding the email. (aka “Ethical Bribe”) Some markets have become very accustom to seeing this video that typically has a big arrow pointing to an opt-in box.

The definition of an opt-in box is basically the mini rectangular form that allows the visitor to input his or her name and email followed by clicking a button that sends their information to your auto responder. By your visitor taking this action he or she has given you the express permission to email, send merchandise, information, or more messages. Being this request for visitor information can and will turn off a select group of visitors, clever marketers have come up with creative ways to camouflage or disguise these videos as valuable free content which offers useful and actionable content for about 90% - 95% of the video.  The last 5% - 10% would have a call to action offering a Part 2 to the valuable content just delivered or a free downloadable tool that makes the useful information they just consumed easier to implement, just for adding their email and clicking the corresponding “submit” type button. A few of the best opt-in offers that we have tested are as follows: a free piece of software, swipe file, template, cheat sheet, qualification checklist or better yet a combination of all.

Often times a business owner has a hard time deciding which incentive will work the best. My advice on that is to bundle several giveaways together. Use all the incentives and giveaways that you think is relative to your segmented prospect. Remember the following two things about opt-in offers. 1. “Your opt-in offer needs to be so valuable that it should cause you slight pain” Yes “PAIN” (Mental and physical) 2. The act of your prospect opting-in constitutes the first transaction between you and your prospect. (aka the perfect time to over deliver) 3. If they refuse your opt-in offer, you have in most cases lost the lead entirely.

Below are just a few more ideas that you might find effective based on your market and their behavioral patterns.

• An eBook
• A starter kit
• A workbook
• An eCourse
• A manifesto
• A worksheet
• A discount code
• A free consultation
• A pre-recorded webinar
• A video (or series of videos)
• A mind-map or process map
• Exclusive members only content
• Blog posts delivered to their inbox
• A 7-day, 14-day, or 30-day challenge
• A list of recommended tools and resources
• Exclusive offers for your products or services
• An exclusive giveaway just for your subscribers
• A preview of your paid eBook or eCourse material
• A live class or workshop just for your list subscribers
• Membership to an exclusive subscriber only community
• A worksheet or template they can use with their own clients
• An entry level membership to your paid membership program
• Insights into how you run your business to help them grow theirs
• A list of tips or ideas to help them achieve goals or solve a problem
• A recipe for: training _________, better health, happiness, success etc.
• Break down a process used your training so your readers can copy it
• An interview with someone your ideal subscribers want to learn from
• Audio recordings – reading from your book, inspirational story, how to guide
• A quiz or survey - which is great for segmenting your email list via the use of "tagging." 

2. Thank you video (with specific call to action) – The next video that the just opted-in visitor sees is known as the “Thank You video” and should be utilized for much more than just saying “thank you” This sometimes overlooked video has proven be an extremely useful tool to segue into the tripwire offer, viral share offer, up-sell offer, and an overall great way to just tell the visitor exactly what to do next using the “Call to action trailer video.” For example if you were requiring “double opt-ins” (an opt-in that requires the newly opted-in visitor to confirm his or her action via email) you might add the following call to action to the beginning or end of your “Thank You” video: “Please check your email inbox, open the email I just sent you, and click on the confirm link to receive access to ______” (The downloadable incentives you promised in your offer)

Even if you are going for the single opt-in, (aka non-confirmed opt-in) a good idea might be a give the visitor a quick set of instructions on exactly how to white-list any and all emails from your mail server. Email deliverability rates are at an all time low these days and if nothing else a “Thank You video” that explained the step by step action your newly opted-in visitor should take to keep you out of his or her spam box would be well worth the effort alone.

3. Viral Share offer video – This video can be used on the same page as the “Thank You” video, actually part of the “Thank You” video itself or a stand alone video that is used later on in the sales funnel. This video is normally placed just over the viral sharing script on the page. The viral sharing script is a small script or plug-in that tracks and confirms the completed action of the visitors social share, tweet, follow, Like, video view, subscribe, or any other preferred viral action. There are many great viral scripts to choose from based on the desired viral share action that you require. Unfortunately this is the most under utilized video of all and can really enhance any campaign by incentivising the viewer to share a video, image or page.
Along from the call to action, which would be something like “Please share, Like or follow us and you will get _______ for FREE.” this video performs best when there is a step-by-step set of instructions that explains exactly how to use the script and to get credited for the share Like or follow etc.

Two very powerful things happen when a prospect shares your offer/content. First of all, you receive a 3rd party endorsement and no paid ad or organic search position will ever beat a 3rd party endorsement from a close friend or relative when it comes to a prospect to buyer conversion test. Second is the almighty “micro-commitment” effect it has on the subconscious brain of you prospect.

A micro-commitment is basically getting someone to take some small action, any action, to increase the chances of getting that person to convert into either a customer or buyer. When a visitor lands on one of your web pages there is very limited time to engage their interest, in most cases only a few seconds. It is therefore imperative that your pages draw attention and some type of action from every possible visitor. Once you have your visitor’s full attention and curiosity, (found in your headline. sub-headline, and opt-in video) you now need to incentivize them to take the next small action. You want to ensure that the action required from the visitor is clear and concise. (found in your call to action trailer video) Remember a confused mind easily says no. If executed properly, the successful act of persuading a visitor to watch a video, click a link, or opt-in can increase the likelihood of your prospect becoming an actual client by as much as 300%.

By getting a minimal commitment in the initial instance, you can get a visitor to take a more involved actions such as hitting the like button, tweeting out a pre-written text, commenting below, or best of all, entering in 4 to 6 emails of potentially interested friends and family. This method of obtaining micro-commitments (small and seemingly unobtrusive request to take action), gives the customer a extra strong subconscious reason to go on justifying their time and energy spent.

None of us want to feel like fools who wasted their time on a site due to bad judgment on our part. By taking any of these sharing actions the visitor goes from what appears to be a micro-commitment at first glance but ends up being a macro-commitment based on the fact that the visitor has given you and your company an implied endorsement in front of his or her entire social network. This referral type commitment triggers a strong subconscious obligation in the prospects mind to justify their action by (for lack of a better phrase) “eating their own dog food” in other words “buying in to your core offer.” If they did not buy, how “fake” would the prospect look to their friends and family who see their fresh endorsement of you and/or your company as clear as day right in their facebook or Twitter feed? All humans must convey trust in order to receive the feeling of belonging within our modern day “tribe.” Our subconscious still attributes being exonerated from our tribe or peer group equivalent to death.

Video screen captures are often used accompanied by narration so that the viewer can clearly see what he or she needs to do to run the viral script. All viral scripts are designed to be as easy as possible however there are always those visitors that have trouble hitting the back button however they are buyers too.

4. Tripwire offer video - A tripwire offer video can also reside on the same page as or included in the “Thank You” video.  A tripwire is a low-ticket product or service, usually between one dollar and ten dollars, with the main purpose of converting prospects into actual buying customers. A tripwire offer is basically an irresistible low-dollar offering where the value is enormous and the price is so low to the point that price is no longer an objection. This offer must be so irresistible that it’s a total no brainer and almost a bit too good to be true. Be careful not to go over the top with your value claims because many prospects do believe in the old saying “If it’s too good to be true, it probably is.” The value in the offer should not be reliant on your stated opinion of value. Use 3rd party validation when possible or in the worse case just plain hard logic.

The whole trick is to come up with a strong, credible, justifiable reason why the offer is so good. The prospect may even enter in to the “your loss is my gain” state of mind. The end goal for you is to make your soon to be new buyer think that this tripwire offer is all that he or she will ever need to solve their problem. In the end, the (right) buyer will actually get a strong taste of their problem being solved and as we all know, human nature kicks in (aka greed) and they will either want more of the problem solved or want the problem solved faster and most often they will want both. The beauty of the tripwire offer is that this seemingly small transaction has now turned the visitor/prospect into a buyer/customer especially in the subconscious mind of your new “buyer”. This means that the relationship between the two of you has instantly and forever changed. This person is no longer a warm or cold lead, but is now actually a customer who’s already given you money and you delivered. A subconscious credibility was built, the credit card is conveniently out, and the minds happy drug “Dopamine” has just finished flowing like a river from this tripwire sale.

The hormone “Dopamine” functions as a neurotransmitter - a chemical released by nerve cells to send signals to the brain's reward and pleasure centers. To give you an idea of how powerful this hormone is, Cocaine for the most part increases the buildup of dopamine in the synapse, which is what bestows its pleasurable effects. With that said, there have been many a tests that have solidly proven that there’s no better time ever to present another offer than to that of a fresh brand new buyer/customer. It’s important to present the next offer (normally the core offer in this case) to the customer very quickly after the tripwire offer because studies show that dopamine levels plunge just before the new buyer actually clicks the buy button so what does the brain want? The brain wants another hit of course, hence the reason for the name tripwire offer.

The longer the new buyer has for the dopamine to clear the synapse the less likely take you up on the next offer. Not because your offer is no good and not that you are looking to trick your buyers in to another sale but the epic amount of distraction in today’s world can cause your new buyer to forget who you are or what they just bought in as few as 10 -15 minutes. In summery, the message within the tripwire video is to as much as possible ascend the prospect to the next level of buying cycle no matter how insignificant the buy is…

5. Control core offer video – This is normally the meat and potato offer that can also be known as the VSL (Video sales letter) this video determines whether or not food is on the table next month. The video should be derived from a very well researched need from a segmented slice of your buying audience and no not the whole audience. I repeat, a very well researched need, from a segmented slice of your buying audience and yes there should be more than one core offer video. Of course you are selling the exact same thing to the whole but the exact needs of the segments may be very different. There are hundreds of ways to segment your audience, so not wanting to bite off more than you can chew, focus on the main points of separation between the potential buyers that you are looking to convert into buyers.

Let's use my father’s Limo business for a quick example. How impactful would a core offer video for a limousine service be if the video tried to address the following four very different clients:

1st A nervous 32 year old, soon-to-be bride, looking for a limo to take her and her bridesmaids to her wedding.
2nd An anxious 17 year old girl looking for a limo to take her, her boyfriend and eight of their closest friends to their high school prom.
3rd A distressed 84 year old lady looking for a limo to take her and her family to a funeral for her recently passed husband of almost 50 years, and
4th A confident successful 47 year old female looking for a limo to take her to and from work because she just realized she could get an extra 2 hours of work done each day if she were driven instead of looking at taillights and the backs of peoples heads while stuck in bumper to bumper traffic?

If we only shot one core offer video, it would probably not too impactful at all and maybe mildly effective at best. Let’s say I applied the old trusty 80/20 rule and focused the video mostly on the one that brought in most of my business. Great, and now (in this case) I have totally alienated 20% of my business. I have very serious question for you. How many businesses do you know of that truly are netting 20%? Lets take a quick look at what one focused video might do if funerals made up most of my business. Imagine what the nervous 32 year old, soon-to-be bride would be thinking. How about the anxious 17 year old prom-goer. The confident successful 47 year old would not even make it past the opening of the video.

To a slightly lesser extent, the same would hold true if most of the business came from weddings or proms. If you took mental note how I described each of the very different customers there were already 4 points of clear segmentation. First we had the state of the clients mind segmentation. Second we had the age segmentation. Third there was the gender segmentation. Fourth was the biggest segmentation factor in this particular case study, which was the type of event the limo was needed for.

Lets say that we just stay focused on no other segment than the “type of event” segment. This would mean a minimum of four videos each having targeted messaging to the prospects in relation to the event they were attending.

Here is a quick and rough idea of how my dad would have the videos produced.

• The “wedding limo” offer video would focus on how on-time his drivers are and how beautiful his limos will look in their wedding album. Showing shots of brides and happy couples in the limos and friends and family throwing bird seed or rice. The video would feature each car in a wedding setting along with best practices on renting a limousines for that very special day “your wedding.”
• The “prom limo” offer video would focus on how to properly and safely pick a limo service being there are a lot of ways limo services bait and switch limos on the prom goers. It would also include several quick video lessons on how to pick the limo based on amount of safe seating and some great tips and tricks to make their prom a night to remember.
• The “funeral limo” offer video would have comforting tone focusing on how professional and experienced his drivers are along with how empathic his understanding of loss is.
• The “corporate limo” offer video would have serious tone focusing on how reliable and experienced his drivers are along with how well maintained the limos are. The video would convey a strong sense of the practicality and efficiency of chauffeured transportation.

6. Amazing offer video – The amazing offer video is exactly what it sounds like. It’s a video that describes an amazing offer. This video is often variant B (aka the treatment) to the A variant (aka the control) in an A/B split test. Even though the marketer inside of you thinks that you are adding or bundling a better offer, your buying audience may see the same offer in a very different way. The A/B split test will prove that your “amazing offer” is exactly what you thing it is. Amazing. A business owner may also choose to only show this offer during specific time of the year such as in an off season scenario or a holiday promotion. Another great use is to put this amazing offer video in front of past clients that have dropped off, have not had the time or the proper motivation to resign up to your core offer. Amazing offer video could be the perfect video to send to the segmented portion of your list who are no longer responsive or that were never responsive at all. This could be the video that pushes them off the fence.

Profit maximizer Videos Help reduce buyer remorse and much like what happens just after a your visitor takes you up on your tripwire, the Profit maximizer presents your buyers brain with an additional hit of dopamine after buying your core offer. Properly structured profit maximizer offers will allow you to pay quite a bit more for your leads than most of your competitors. This is because the Profit maximizer offer is an offering that is structured maximize the leads value with one or more offers related to your core offer for example: Vistaprints core offer is 500 business cards for 36.00 (This price fluctuates based on your customer status). As soon as you go through the very easy design and approval process you are instantly introduced to about 20 different ways to use the business card that you just approved. Some of the upsales include business card holders, pens, magnetic signs, notebooks, t-shirts, hats, hoodies, calendars, stationary, mailing labels, stickers, flyers, brochures, etc. all with your company name logo and anything else that was just on your card.

7. Up sell offer video - The up sell offer video would be presented just after the successful sale of your core offer and just like the core offer the up sell offer video gives your new found buyer the opportunity to get yet another hit of the much loved brain drug “dopamine.” In addition to the dopamine hit, this offer much like the viral share offer, subconsciously obligates the new buyer to buy again to if for no other reason than to reinforce the prior purchases, being the tripwire and the core offer, in addition to reinforcing the micro commitments of the opt-in, the confirming of the email, the commitment of deciding a yes to the tripwire and again the yes on the core offer. The most ubiquitous example of up-sell is likely the oft-spoken (if ungrammatical) fast food phrase: "Would you like to super-size that?"

8. Down sell offer video – The down sell offer video is much like the up sell offer video, only it comes up only if the prospect does not take you up on your core offer. Typically the down sell offer video would introduce a portion of the core offer at a heavy discount. The oblivious goal here if to keep the client buying at almost all cost and I say “almost” because your cost of acquiring a new client must be based on lifetime customer value.

9. Continuity offer video – The continuity offer video would display just after the either the up sell offer video or the down sell offer video (based on which one was displayed to the visitor) The continuity offer would be an offer that was structured to be delivered weekly, bimonthly, monthly, or quarterly. Most often this would have a reoccurring fee associated to this delivery of content, training or coaching. In some cases like personal training, the core offer already has continuity built-in. In these cases you may want to consider adding an additional lower priced continuity offer like a monthly supply of health supplements, a healthy meals on wheels, etc.

10. High-ticket offer video – The high-ticket offer video is normally held back for a while giving the new customer a chance to fall in love with your products and services. After this happens the video would offer your raving fan the “exclusive” opportunity to ascend his or her level of engagement with the company by attending either mastermind sessions, specialized one-on-one trainings, receiving accountability calls, or any high value offer that you could only offer to a very small elite group of customers. The high-ticket offer must pitch a extraordinary high value to the buyer/fan which always includes success in time compression as it relates to achieving a goal. I have attended many exclusive mastermind sessions that promise 10 years worth of experience and understanding of a topic in as short as 3 days. With a price tag of $15,000 - $100,000 per year very few have failed to deliver.

Bumpers trailers and disclaimer Videos

1. Opening bumper video 1 – The opening bumper video, ident bumper or break-bumper (often shortened to bump) is captured as a stand-alone piece of video that is designed to be able to cut in or add to the beginning of an offer video, content video, or just about any video that has a promotional purpose. The opening bumper video should be a brief framing or announcement of who you are and what you are representing, much like a video version of “hello.” Typically running around 15 – 30 seconds in length containing graphics, music, and sometimes a voice over, The host, teacher, trainer, program announcer or a continuity announcer states the title (if any) of the video presentation, the name of the video series, and the name of the business, though not necessarily in that order. Bumper music, often a recurring signature or theme music segment, is very often featured. Bumpers can vary from simple text video presentations all the way to short films. We recommend making several versions of your opening bumper videos so that there many to chose from while editing your offer or content videos. Making at least one bumper video for each of your targeted and segmented groups is a great idea being that this allows you to turn a single piece of content can now be turned into several without reshooting the core footage over and over again. For example in the case of my fathers limousine service he may want to make a “What are the first 5 things to do when you can’t find your limo driver” video. The five reenactment steps could be shot once and in editing room the editor could add the corresponding bumper to the beginning of the same exact cut and essentially he would leave with 4 different videos, one for the prom segment, one for the wedding bride segment, one for the corporate segment, and one for the funeral segment. This not at all to say that a separate customized video should not be shot for each audience that you serve, however time, budget, and recourses may not allow this amount of production. These are also great for adding to the beginning of customer submitted testimonials, Myth busting videos, Trainer profile video, Case study videos and just about any repurposed content videos used to drive traffic to an offer.

2. Call to action trailer videos - are almost the exact same video as the “Opening bumper video” but instead of the “hello” structure, this video will be made for the “goodbye” or ending portion of your segmented content videos. As the name implies this is the video where you would state your call to action, which is a clear statement of what the viewer is to do next. For example you may want to ask the viewer to like your page on facebook, follow you on twitter, subscribe to your Youtube channel, Call 1-800-555-5555, click on the buy button and also some of the non typical actions like: Tell us what you think in the comments below, Text 5555 to the following number 800-555-5555 to get this events updates.

3. Disclaimer/FDA statement video - depending on the level or intensity of your claim or claims made in any video you might consider shooting a disclaimer video that can be added to the end of any video presentation to help comply with state and federal guidelines that may already have or will be set by the regulating body of your industry. We fully understand not wanting to add a disclaimer video to the end of any promotional video being that you will most likely experience a drop in conversion. Just keep in mind that if for any reason your 5 year old video with 200,000 views gets taken down by Youtube because of “new rules” like changed laws that outdate legal advice, financial claims, medical claims, etc. your video will not and cannot transfer views, links, page rank, and will lose all that was gained from the content residing on that URL. You can re-upload a modified version of the content that is in compliance but you would be starting from zero and all of the links that were pointed to the old video would then be rendered useless.

Additional Videos

1.Video of content in the current email sequence – This video marketing strategy would involve using your current sales funnel content and based on what that content is. Your sales funnel auto-responder Here are some possible examples.
Testimonials – In this case you would start by turning the text-based testimonials that are already being used in the sales funnel into videos. There are several ways to do this. First by using animated stills with one or more voice over talents reading the testimonials. Very much like just stated but instead of using animated stills the voice over would be combined with animated customer avatar type characters  . Asking the person that submitted the testimonial to be videoed restating the testimonial.  

2. How to videos on whats trending  – This strategy requires about a weeks worth of research by the Mindgame Marketing team along with a bit of input from the business owner. The basic research strategy would include using some of the more advanced level research software packages available today. Software that would allow us to get accurate data on what exact exercises have the most views, comments, online searches, Facebook groups, forums, blogs, Tweets, Re-tweets, Likes, shares, and overall engagement. After we pull the top 10 -20 (based on how many videos are needed) we list them in order of rank and from that list we continue the research process but we get far deeper into each of the most popular exercises. We then consult with the owner of the business on his or her unique angle on how that muscle group reacts to the different types of fatiguing such as fast reps, slow reps, long sets, short sets, heavy weights, light weights, how times in a week to exercise the muscle and most importantly how their version of the exercise is superior to the other exercises that target the same muscle    This set of videos would be shot in a “response to” type fashion with a script rich in exact match keywords while the trainer gives step by step instructions on the proper way to enhance each of the muscle groups.

3. Indoctrination Video – the word “Indoctrinate” means to teach (someone) to fully accept the ideas, opinions, and beliefs of a particular group and to not even consider other ideas, opinions, and beliefs. Well, that’s the whole goal of this type of video. This feat is never accomplished easily without a very strong understanding of the psychographics of your audience and research time spent in their shoes. This video is often confused with what appears to be a documentary/orientation style video. Although this type of video should come cross to the viewer in a documentary manner, it will be packed with NLP anchors, physiological triggers, a few lessons form Abraham Maslow and Robert Cialdini (just to name a few) along with a very empathetic and humanizing story to do just what the title implies, “Indoctrinate.” It strongly focuses on the targeted group, their exact concerns, and how you the owner and your company values relate and cater to those precise needs. The humanizing story bridges back and fourth on their needs and the justification for those needs. The final video product appears very much like a documentary but instantly grabs and holds the attention of your targeted audience, and I say targeted because this video only works on a focused portion of your audience, otherwise the video will not connect in a strongest way. If there is an attempt to appeal to several segmentations at the same time, here will be disconnects with the viewer diminishing the “Indoctrination” effect. This is not to say that extra footage can’t be captured for several audiences at the same time, but there would be an absolute need for multiple edits. After the viewer completes the watching of this video he or she will feel as if they have known you for quite some time and will also feel as if you talking specifically to them. Indoctrination Videos manufacture a feeling of connection and trust that will crumble most objections including higher than average pricing.

4. Reverse Testimonial Videos - The traditional testimonial video does not require much more than having a past client show up and tell your prospects why they chose you, how awesome you treated them and why the viewer should consider purchasing from you and your company. Traditional testimonial videos are all well and good however most people can forecast almost word for word what will be said in the video even before watching it.  Reverse testimonial videos start off very differently. They begin with the testimonials with a short description of the problem they hired you to solve. Them comes the most important part of the video they go into a bit of detail on their initial reservations about hiring you in the first place. They state their justified fears along with their soon to be “reversed” judgments about you and or your company. Ideally they would end the video with some sort of self-humbling cliché

5. Location montage video – The location montage video shows off one or several of your most impressive locations in what’s known as a video montage. By definition, a montage is "a single pictorial composition made by juxtaposing or superimposing many pictures or designs." In this case, we are using a montage as an editing technique in which we would use interior and exterior moving crane and/or camera dolly shots of your locations juxtaposed in a slow or fast-paced fashion (based on music chosen) along with 20 - 30 shots of your targeted demographic interacting within the most ideal settings that you have to offer. Your value offering of your choice would be delivered via voice over, by the use of text within the video itself, or both.

6. Survey Style Testimonial Videos – This video is made up of past and current clients that are brought in for a positive themed case study / long-winded testimonial however a 100 question video survey would be conducted. This is one of the best ways to get amazing natural sounding testimonials being that the participant is under the impression that he or she is there for the purpose of praising you and or your company. Please understand there is no ill will or hurtful trickery planed during this type of video capture. The participants are 100% willing and have full understanding that they are there to say truthful and well deserved kind words about you and your company   

7. Case study videos - Case study videos are for the most part a video version of a text and picture based case studies found on many sites. Case studies videos add authenticity to your communication, as the message is coming from the customer, rather than directly from you or your business. It's much easier to communicate unique selling points to a visitor in a video by showing – rather than telling – them how your product is better via a video version of a case study.
8. Myth busting videos - Myth busting videos clear up common misconceptions  about subjects that are misrepresented to the public usually for the financial gain of a particular group or individual. These videos are surprisingly engaging and often stir up tons of views, comments, and shares. Perfect for all of the exercise myths that are circulating on the internet nowadays. Plus this allows your personal trainers to stand on their soapbox and deliver their passionate views on dangerous or non-effective exercise routines.

9. Vine 6 second videos (shot in a sound byte fashion) is a short-form video sharing service. The service lets users record and edit up to six-second-long looping video clips and revine, or share others' posts with followers. Some Vines are revined automatically based on what is popular. The videos can then be published through Vine's social network and shared on other services such as Facebook and Twitter

Vine enables users to upload short video clips up to around six seconds long while recording through its in-app camera. The camera records only while the screen is being touched, enabling users to edit on the fly or create stop motion effects.

Vine allows its more than 13 million users to share video clips of up to six seconds. The app, which is now available on iOS and Android devices, is used by news reporters, comedians and Twitter users that have more than just a picture to share.

10. Coach/Trainer profile video -
These profile videos will introduce you and/or your team of highly qualified coaches/trainers to your visiting audience and soon to be members. This type of video also helps to solve the “judging a book by its cover” issue when your visitors default to guessing your level of experience or knowledge solely based on your particular look or age. Of course we are not supposed to judge but we all in one way or another do, no matter how much we try not to. If you ever looked at a person without hearing them say a word and developed a preconceived notion than you too have fallen victim to the “judging a book by its cover” and with this style of video you have a chance to shock, awe and amaze your potential clients, members and website visitors with out coming across as if you are bragging because your credentials would be done in a voice over or an interview style. Image a mini documentary that explains who you are and why you matter to the viewer.

11. Viral idea video – Here we would brainstorm with all employees partners and associates of the company possible for the sole purpose to come up with a video that has the highest likelihood of going viral. These normally video require the perspective of many when the goal is to output viral videos on a consistent basses. Many ideas won’t necessarily go “viral” on a main stream scale like Chocolate Rain, the Harlem shake, Gangnam Style, or the dramatic chipmunk but may quickly popularize you and your business within a fitness vertical in a targeted geographic area.

12. YouTube Subscribe Video - As YouTube strives to make their viewers user experience better and better they have added the ability for us to add a commercial, update or feature video that will play to any unsubscribed visitor to your channel called the subscriber channel video. This addition has been added to all channel pages to make it easier than ever to for new visitors to your channel to get a summarized experience of what they will get for subscribing and remember that the more subscribers you have the easier it is to rank any of your videos. Its the perfect place to have a version of your call to action trailer asking them to subscribe to your channel edited on to an update video.

Below is a sample Television Show Segmentation Breakdown using many of the video strategies above... (about 40% complete)




Total Web 2.0 Properties


Total Television Stations Added


Total Raido/Podcast Stations Added


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