Local SEO is all about bringing customers and clients through your doors.
Local SEO and map optimization increase the visibility of your business by pushing your website to the top of the local search results and map listings. If you have a local store, then you need geographically-relevant traffic to your site through specifically targeted local rankings that will allow your company to reach your ideal customer demographic. Having your website rank at the top of page one for your money-making keywords, several states away from your location might be a total waste of time, money, and effort in your case.
Our agency offers a local SEO search and online map-listing strategy specifically tailored for your location. This ensures that Google gets the right citations, external location signals, inbound links, on-page, and social signals, as well as review signals most relevant to your business and geographical area. We use local SEO marketing strategies that build a stronger customer base over time, allowing your business to grow organically and safely. Information on our accelerated SEO and local map enhancement programs are also available by request.
We put a well-researched effort into getting you higher rankings in local search results and map listings in addition to regularly checking your website's traffic sources, continuously re-evaluating and confirming the accurate name, address, and phone number information (NAP). We create profiles for your business on the most popular websites, blogs, forums, video-sharing sites, infographic sites, podcasts, and social media platforms to provide useful and timely information to your consumers.
With our highly tested approach, we adjust your website to correctly target your segmented audience, which will significantly increase your visitor-to-buyer conversions and bottom-line profitability. Our team keeps your business' online listings accurate and optimized to attract potential customers and to receive full citation credits from Google. At the same time, our Google map optimization provides your prospects with easy access to your contact information and business location. These adjustments help to ensure that your business appears in local searches not only on desktops but also on mobile phones and tablets. Our goal is to get reliable, long-lasting listings on top of your local competitors.
Here is an outline of what we provide in our Local SEO and map listing service:
Citation Creation Citations are online references to a business that are indexed by Google. The more citations your business has, the more likely your business is to appear higher in search and map rankings. Many people believe that citations are links to websites, but this isn't necessarily true. Although a citation can be linked, they don't have to contain a link to be considered a citation. We do include links in our citation-building strategy; however, nowadays, we are seeing some online business directory owners removing links from their websites to retain more link authority to help improve their own rankings. To break it down just a bit further, here's how citations typically appear online:
Company name (alone) Phone number (alone) Company name and phone number Company name, phone number, and address Company name, phone number, address, and link
Though all of the combinations above are considered citations, they’re not considered to be complete unless they contain the company name, full address, and phone number (NAP). Businesses who keep their NAP data correct with the major data providers have a far better chance of seeing their information appearing accurately all across the web.
Citations can appear in either a structured or unstructured form. Here is how to distinguish between these two citation types:
A structured citation is the most common type of citation and is usually the most detailed when consumers are looking for business information. Consumers see structured business citations on business listing sites such as Yelp, Merchant's Circle, Online Yellow pages, or TripAdvisor. In most cases, these citations contain a complete NAP for a business, which most consumers look for in local searches.
• Unstructured citations can be found on random websites, blogs, event listings, job posting sites, government records, or social media mentions. These citations, which usually don't include a business's full NAP data, are considered unstructured because they could be as simple as a company mention.
No matter how citations appear, they have a powerful influence on local search and map rankings. For the most part, the more frequently a business is mentioned online, the better its chances are that it will rank near the top of a local search for a given keyword. As you might imagine, Google's ranking algorithm has countless other moving parts. As crucial as citation building is, it's not the only action a business has to take in order to rank high or, more importantly, maintain top rankings on search engines and map listings. The amount of user engagement, backlinks, online reviews, social shares, mobile compatibility, domain authority, metadata, and keyword density are just a few of the other factors that also play a substantial role in influencing local search and map listings. With this understanding, business data aggregators, companies that build, organize, and sell business lists, are at the foundation of what creates the most trusted structured citations on significant search platforms.
Data aggregator submission Data aggregators are essential in the world of local search, which includes directory listings, and mobile and map listings (i.e., Google's 3-pack). Data aggregators supply verified business listing information to the major search engines such as Google, Yelp, Bing, and Yahoo. Having your accurate business listing info on data aggregators will not only help your rankings on Google's 3-pack but also your organic listings within Google's search results. These business data aggregators have built massive business databases from reputable listing sources like yellow page directories, phone directories, utility records, and many other online and offline information providers. They contain an unbelievable amount of business data that search engines look to when finding legitimate, accurate, and verified local listing information for just about any business you can imagine. Data aggregators are the primary providers of business listing data to search engines. The aggregators own the space known as the local search ecosystem.
For businesses that want to be found online, sites like Google Maps, Facebook, and Yellow Pages are essential places to be listed. We aid businesses in getting their information perfectly correct with all the top data providers, to receive the proper credit for each listing within the online platform being searched. Incorrect data on any of these aggregators could mean that a business's online information is extremely inconsistent or just plain wrong on many of the major business listings sites and directories. Inconsistent listing information can hurt your local SEO results along with consumers’ trust in your brand.
On-page SEO corrections We will make all on-page SEO corrections or provide a correction checklist for your webmaster based on our own testing and Google webmaster tools suggestions. If you’re more comfortable using our team, or you no longer have contact with your webmaster, we can make these adjustments to your existing site for you.
Recommendation and installation of SEO Plug-ins We will recommend and install any of the necessary SEO Plug-ins on your website based on permission granted to our team or will work with your webmaster to ensure all settings are correct.
Account creation We will create and work with any pre-existing online accounts for video sharing sites, web 2.0 sites, podcast sites, bookmarking sites, status sites, and infographic-sharing sites. This building of social media properties will be based on your existing list of sought-after keywords. If you have no list of pre-existing keywords, we will build one for you.
Video creation We produce high-quality videos using select images, video clips, and animations. Whether it's a video that we shoot for you, video supplied by you, or a combination of the two, we add high production value motion graphics, editing, and music. We also customize several versions of the video to target your various buyer segments, so that you can speak more directly to those audiences as individuals.
Promotional video embedding We embed the above-mentioned videos along with key-worded titles, descriptions, and calls-to-action into multiple web 2.0 properties, video-sharing sites, blogs, and forums while generating backlinks, social shares, and accurate citations
Manual video submissions We will manually upload your supplied videos to 50-80 video-sharing sites. Differences in the number of submissions are based on the type of video and subject matter involved.
Creation and distribution of infographics, memes, and images We will create, keyword optimize, geo-tag, and distribute infographics, memes, and images to infographic-sharing sites, meme-sharing sites, picture/image-sharing sites, your GMB listing, and many other social-sharing platforms.
Backlink Generation We use our own proprietary strategy of backlink generation to your website and Google My Business Listing, along with second-tier social media and video-sharing sites.
Directory submission service Our Directory Submission service is structured to submit your website to thousands of search engines and directories, generating even more citations.
Social Bookmarking and Pinging/Indexing These links can be accessed directly on the social network pages and will be organized into relevant keyword-specific tags and groups. These links not only offer the additional backlink but are also quickly indexed, thus ensuring all of the citations and backlinks that we create for you are also indexed in Google's index.
Recommendation and installation of SEO Plug-ins
We will recommend and install any of the necessary SEO Plug-ins on your website based on permission granted to our team or will work with your webmaster to ensure all settings are correct.
Ranking high in local search and map listings is vital for all businesses, especially small ones. Consumers rely heavily on the internet, search engines, and online maps to interact with local businesses. According to Google, "Four in five consumers use search engines to find products, services, or experiences nearby." These searches are anything from the best pizza in town to the fastest hair salon. Local search is what drives consumers to a business's front door, and ultimately drives up bottom-line revenue for local business.
We make sure that your business listings are 100% accurate right down to the exact letter, abbreviation and period, getting you the most out of your online marketing budget and allowing you to stay ahead of your competitors.
Our agency offers a local SEO search strategy specifically tailored for your location to ensure sending Google the right citations, external location signals, inbound links, on-page and social signals along with review signals most relevant to your business. We use marketing strategies that build a stronger customer base over time allowing your business to grow organically and safely. Information on more accelerated programs is also available by request.
We put in well researched efforts to get higher rankings in local search results and we regularly check the traffic source and continuously re-evaluate and check accurate information. We created profiles on the most popular web, video sharing, infographic, podcast, and social media platforms to provide useful information for the audience that are a part of that particular website traffic.
Increase in Online transactions
Increase in Organic traffic
Increase in Mobile traffic
We also make sure that your business appears in local searches not only on desktop, but also on mobile devices and tablets. Our goal is to get outstanding listings on top of your local competitors.
With our well-researched approach, we adjust your website to correctly target your segmented audience which will significantly increase your profitability. Our team keeps your business’ online listings accurate and optimized for your potential customers while our mapping system optimization provides your prospects easy access to your contact information and your business location.