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The Atlantic Doesn’t Fret Over SEO and Neither Should You
On May 14, 2012,
in content, Current Affairs, For Marketers, For Publishers, mashable, Outbrain, search engine optimization, SEO, The Atlantic,
by Juan Martinez
SEO’s stranglehold over content production is loosening a bit each day. On May 10, two editors of The Atlantic’s digital operation renounced the notion that quality journalism needs to be SEO-friendly. “Truly [our writers] are not really thinking about SEO anymore,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company told [...]
Great Content Should Concern Publishers More Than Search Rankings
On April 18, 2012,
in Buzz, Company News, content, Current Affairs, digital media, For Marketers, For Publishers, Outbrain, publishers, publishing, Recommendations, search, search engine optimization, SEO,
by Juan Martinez
Imagine a day when reader engagement surpasses Google search engine rankings as the number one concern for publishers. Ten years ago this would have been unimaginable. However, with new platforms that enable consumers to more easily discover great content, the time has come for content creators to stop obsessing over search rankings. After all, search [...]
It’s Not Just About SEO
On May 12, 2011,
in For Marketers, For Publishers, JavaScript, Outbrain, SEO, Under the Hood,
by Josh Guttman
One of the most common questions we get from publishers evaluating our products — both on the distribution and traffic acquisition sides — is “are we SEO positive?” While the true answer is “maybe” (I’ll explain in a minute), our party line on this is “No, SEO isn’t one of our selling points.” Every once [...]