Every month we put together new guides, tips and e-books to help you drive more leads and increase revenue.
Sign-up for our newsletter to get new e-books by email:
Search Engine Optimization & Marketing
SEO offers a visible and effective search presence which leads to a considerable increase of sales, profitability, and cost efficiency for our clients.
The search engine optimization facilities we offer include such core services as Organic Search, On-page SEO, Link Building, Keyword Research / Strategy and Activity Report.
Is SEO Dead? It appears to me that there is some confusion about what SEO really is. Keep in mind that the letter “O” in SEO is the alphabetical value for “optimization”. As long as there is the existence of anything imperfect there will always be the need for optimization. Ie. Video optimization AKA "editing" (not as in Video SEO) will always exist no matter what. Can you shoot a full 90 min video without editing? Sure you could, but should you? (Stand up comedian Chris Rock said “You could drive with your feet but it doesn’t mean it’s a good idea!”) Even if you did only show your unedited video, would it be optimized for your trailer, reel, television, sound, titles, credits. Of course not! Justin Bieber may be able to shoot a 90 min un-optimized AKA “unedited” video on his Iphone and get it to air on NBC, but are you Justin Bieber? Probably not. So would you be willing to forego a deal with NBC just because you don’t feel optimizing/editing your video to their ever-changing QC standards is worth it?
This is the exact same silliness that comes out of the mouths of people who brag about how well they are doing without SEO. In reality, these people have absolutely no idea how much money is being left on the table and there is no “test” for that one, unless they were already in the #1 organic spot on Google for their “money making keyword” (Not their “vanity” keyword) and realized that the profit margin was negative. Even if they did go through that whole scenario they probably optimized for the wrong keyword.
It’s true that now SEO is about far more than just backlinks. True, SEO must be 90% about relevancy that translates into conversion. When this is not the case, SEO can leave a horrific taste in your mouth. Think of it as a cell phone with no signal or a dead battery.
The current definition of SEO has been bastardised by telemarketers promising impossible results for $99 per month, along with the 1,001 info products that teach a butchered up explanation of the technical side of SEO such as “Automated Backlinking” without the proper explanation of why Google even considered backlinks important in the first place. One of the worse stabs to SEO are the info products that teach how to sell SEO to local businesses without even knowing how to truly achieve the results in the first place. Many of these products teach 85% “How to extract marketing dollars from desperate businesses” “sales strategy” and 15% tragic backlinking strategies. Many of these SEO tutorials even came with proposals/contracts for the students to give all their new clients (AKA marks) that had “reasonable efforts” clauses imbedded in them to keep the eager beaver “SEO practitioner” out of legal troubles.
Might it be that the old perception of SEO is dead?
The real question will never be “Is SEO (or any other type of optimization) dead?” The real question is “how long can your business survive without it?” Often forgotten is the fact that your competitor gets a vote on these types of questions. Yes, you may be doing just fine for now, but if you take in to account the law of exponential change, your competitor could slaughter you in no time by living on a 5% margin and dumping the other 95% on SEO, PPC, etc. (do some homework on Hotels.com’s marketing strategy) This strategy also give your competitor far more customer volume=more referrals, much lower overhead per unit sold=endless supply of R & D funds, which can translate to more effective testing and more customer satisfaction, leading to fanatical followers. (For an example of this checkout this up and coming company named “Apple” at www.apple.com).
I don’t care how much “experience” a marketing company has; ruling out any known source of quality traffic that is mostly based on buyer relevancy can easily end up being business suicide. As technology advances, what marketing companies are experienced in matters quite a bit more than their “experience” in general. In today’s fast changing online market, a marketing company’s experience could end up being your Achilles heel. Just ask some of the (old school minded) PR firms and Yellow Page sales reps. Many of those geniuses have decades of experience on us. Lucky for them Target and Walmart both are currently looking for greeters with experience in customer appreciation.
It amazes me to hear people still writing, speaking, and thinking as if SEO is some type of war with Google when that’s not at all the case. SEO is a war, but it’s a war with the owners of the websites that we are trying to get links, citations, mentions, social signals, endorsements, etc. from. For the most part, the more sites that point to you via any of these methods the better you will end up ranking. Sure, the value of backlinks, meta tags, and page rank will constantly shift, and why shouldn’t it? Google, of course, wants to minimize the gaming of their algorithm, but without SEO there will be no way Google could deliver accurate results to the searcher. Google would not know the difference between “Blue Widget” and “Red T-Shirt”. Disregarding SEO is like asking a blackjack dealer for another card when you’re showing 2 face cards. You throw yourself out of the game before you even have a chance to win.
Google has panelized sites for what they consider over optimization along with devaluing millions of backlinks even to their own demise. When Google first implemented over optimization penalties many sites that brought them large sums of money via Adsense were deindexed, which are the least of their concerns, being that the majority of their revenue comes from large advertisers like Ebay and Amazon.
What Goggle is concerned about is the satisfaction of their real clients and no, their real clients are not even the big advertisers, even though they actually are responsible for the revenue. Google’s true “client” is the online searcher and Google tries everything in its power to satisfy this searcher to keep the searcher loyal and not feeling the need to go anywhere else for up to date current and relevant search results. Google understands that upsetting and losing a few advertisers pales in comparison to losing market share with their true clients. Google also understands that as long as they own 65-70% of this market share, there will always be an endless supply of advertisers, no matter how much Google tries to “slap” them.
This is very evident in their pay-per-click (PPC) model, (Adwords) which is based on heavy relevance, Click Through Rates (CTR), bounce rates, etc., all which add up to a quality score that ultimately determines your Cost-Per-Click. Needless to say, proper on page SEO strategies based on relevance and conversion will always be needed for cost effective PPC campaigns, which is reason alone that SEO cannot die.
Google Adwords supposedly “died” for many online marketers after the famous Google slap, but what it really did was separate the men from the boys and ended up annihilating many of the low end, price slashing, competition for us true players.
Any Google PPC expert can tell you that your bid amount is only one of many factors that lands you on page one (paid results) for your desired keyword phrase. For Google to reach the next level of income they must somehow prove to their searchers that the paid inclusions (ads at the top and bottom of the page) are at least, if not more, relevant than organic results. This is why we keep hearing about Google slaps and sites banned from Adwords constantly. Google is not stupid; they refuse this income because they have data such as false claims, bounce rates and many other measures that prove these slapped and banned sites are not adding to the searchers experience.
The same goes for the copy in your Adwords ad. If your click through rate is low, Google is wasting valuable page real estate displaying your ad, so they do not care how much you bid. If there are too few clicks on your ad you end up costing Google money. More important to Google is the combination of bad CTR’s and high bounce rates that cost them the trust and credibility so greatly needed to influence searchers to click on the ads for quality and relevant results expected. Because most searchers do not trust the relevancy of Google’s paid ads, the ratio between Adwords clicks and organic clicks is horrendous. (Only between 2 and 12% of all clicks go to the paid ads)
If Google can achieve anywhere close to the same level of trust for the paid inclusions as it has for organic results we might all be competing for the #1 spot on page 2. Seem unrealistic? Well, Google has already tested a watered down version of this hypothesis when they introduced the Google Places 10 Pack that turned in to the Google + Local 7 Pack, leaving as little as 3 spots in some cases for the organic listings as most of us know them. For now Google reduced the local “Pack” to 3 Google verifies these listings by phone or mail, and sometimes will have one of their “Google My Business” listing representatives call business owners to go over any discrepancies in contact and location details. At the time of this writing Google is not charging for these listings unless you want them enhanced, of course.
Many of business owners who have not yet drank from the SEO Kool-Aid bowl cry about how much Google changes its algorithm and I can’t help but wonder what you would expect from a company that wants to deliver up-to-date quality results to their patrons. Of course they are always changing and testing what might deliver efficient and satisfying results to their clients. Aren’t you? What are they supposed to do? Sit back and wait for Facebook search to turn them in to the next Myspace? All marketing has and will continue to change as buying triggers evolve. The marketing vehicles themselves have changed, ie. the Ipad, apps, mobile and even opt-in bait/incentives for actions taken. How many prospects are lining up hoping to be added to your “limited” e-newsletter for the mere cost of an email address now a days? Rapid change is about all that you can count on. Change is all that is left for the small to medium sized company to combat the seemingly slower corporate world, which are gaining on us very quickly. Look at what Home Depot did to the local hardware store, what ebay did to the local used camera store, Uber to taxis, Air B&& to hotels and Walmart… (Ok, enough.) Yes, these are older examples that we can all relate to but the point is: do you remember how fast it happened? I don’t even remember the transition.
Matt Cutts (head of the Google web spam team) is doing his job as usual, trying to scare people from doing (too much) SEO. Years ago the Penguin update also hit Google.com pretty hard itself. Google.com dropped to a Page Rank 9 out of 10 (Btw, Page Rank used to be a big deal) and yes, they could easily adjust rankings on major keywords, but the problem is that there are hundreds of millions of keyword phrase combinations that they don't have the capacity to adjust. It ended up hurting them, plus a ton of very relevant Google affiliates in their Adsense program. Many believe that Google would have lifted the penalization and just not count spammy PR 0 links. Doing so, would end the possibility of negative SEO and allow the more relevant sites to rank. This makes a lot of sense because of how bad the quality of Google results tanked along with the Penguin update. Irrelevant results are far worse than over optimized sites being that an over optimized site normally has more of what the searchers are looking for, as opposed to what ranks after penalized sites are dropped, or removed, from the search index. As of this writing it is still very possible to over optimize your site unfortunately making it 100% for a scrupleless competitors to deindex your site using automated tactics if precautions are not taken. With each update there have been a ton of new opportunities for real SEO services to help businesses that were given bad SEO advice.
Development and targeted promotion of a truly remarkable content which fulfils your needs by achieving, improving and maintaining the visibility of your web asset.
Make your content easily accessible to search engines. Our team is ready to propose the best solutions that will boost your rankings and improve your performance.
Essential part of any successful SEO strategy that will build your internal link profile which will add a huge weight to your page keywords listed within the search engines.
Search Engine Optimization is fundamental and essential and our SEO strategies will get you a high-ranking placement in search results. We’ll provide a full SEO keyword rankings report, as well as link building profile report and indexed page information. Our customer focused team will improve your traffic flow and increase sales for your internet based operations.
SEO is not a simple accompaniment to online marketing - it is online marketing itself. We are aware of SEO importance for businesses that is why we offer to our valued clients the high quality complete package at a low price. We keep up-to-date with the very latest guidelines from all major search engines such as Google, Bing, Yandex and Yahoo.
Important SEO element is the target keywords. Let our team determine the best future strategy for all your link building activities and you’ll increase your search engine traffic and get profitability.
We provide a detailed results of your website SEO performance evaluation, as well as data about your traffic, top referring keywords and a full break down of search engine activity.