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Local SEO is about bringing customers through your doors.
Local SEO and map optimization increases the visibility of your business by driving your website on the top of the local search and map listings. If you have a local business then you need geographically-relevant traffic to your site through specifically targeted local rankings that will allow your company to reach you ideal demographic of customers.
Our agency offers a local SEO search and online map listing strategy specifically tailored for your location to ensure sending Google the right citations, external location signals, inbound links, on-page and social signals along with review signals most relevant to your business and geographical area. We use marketing strategies that build a stronger customer base over time allowing your business to grow organically and safely. Information on more accelerated SEO and local map enhancement programs are also available by request.
We put in well researched efforts to get higher rankings in local search results and map listings in addition to regularly checking the traffic source, continuously re-evaluate and check for accurate information. We create profiles on the most popular websites, blogs, forums, video sharing, infographic, podcast, and social media platforms to provide useful information to your consumers.
With our well researched approach we adjust your website to correctly target your segmented audience which will significantly increase your visitor to buyer conversions and bottom line profitability. Our team keeps your business’ online listings accurate and optimized for your potential customers while our mapping system optimization provides your prospects easy access to your contact information and your business location. We also make sure that your business appears in local searches not only on desktop, but also on mobile devices and tablets. Our goal is to get strong long lasting listings on top of your local competitors.
Here is an outline of what is provided in our Local SEO and map listing service. Citation Creation Citations are when a business is mentioned somewhere online, and the more citations a business has generated, the more likely their business is to appear higher in search rankings. Many people believe that citations are links to websites, but this isn’t necessarily true. Although a citation can be linked, they don’t have to contain a link to be considered a citation. Of course we do include links in our citation building strategy, however nowadays we are seeing many savvy website owners are removing links from their sites to retain more link juice for their own increased rankings. To break it down just a bit further, this is how citations normally appear online: Company name (alone) Phone number (alone) Company name and phone number Company name, phone number and address Company name, phone number, address and link
Though any of these combinations above is considered a citation, a citation is not considered to be 100% complete unless it contains the company name, address and phone number (NAP). Businesses who have their NAP data correct with the major data providers have a better chance of seeing their correct information appearing all across the web.
Citations can appear in a structured or unstructured manner. Here is how you can distinguish the difference between these two citations:
A structured citation is the most common type of citation, and usually the most detailed when consumers are looking for business information. Consumers see structured business citations on business listing sites like Yelp Merchant’s Circle, Online Yellow pages, or TripAdvisor. In most cases, these citations contain the NAP for a business, which consumers look for in local search.
An unstructured citation can be found on random websites, blogs, event listings, job posting sites, government records or social media mentions. These are unstructured because they could be as simple as a company mention. Usually these citations don’t include a business’s NAP data.
No matter how a citation appears, they have a very strong influence on local search and map rankings. For the most part, the more times a business is mentioned online, the better chance their business has to rank near the top of local search for a given keyword. As you might imagine, Google’s search ranking algorithm has tons of moving parts, meaning that as important as citation building is, it's not the one and only thing a business has to do in order to rank and more importantly maintain rankings on search engines and map listings. Other factors like the quality of user engagement, backlinks, online reviews, social shares, mobile compatibility, domain authority, meta data and keyword density are just a few other factors that also play a strong role in influencing local search and map listings. With this understanding, the data aggregators are the foundation of what builds structured citations on major search platforms.
Data aggregator submission Data aggregators are essential in the world of local search which include directory listings and map listings (i.e. Google’s 3-pack) Data aggregators supply primarily verified (and unverified, when needed) business listing information to major search engines like Google, Yelp, Bing/Yahoo, which means that having accurate business listing info on data aggregators can and will help your rankings on Google’s map listings (aka 3-pack) in addition to organic listings within Google search. These business data aggregators have built massive business databases from reputable listing sources like yellow page directories, phone directories, utility records, and many other online information providers. They’ve got an unbelievable amount of business data that search engines look to when finding legitimate, accurate and verified local listing information for just about business you can imagine. Data aggregators provide most of the data to search engines when conducting a local search. The aggregators own the space known as the local search ecosystem, a place where local searches get all of their data.
The major data aggregators provide business information that search engines seek out to display for consumers. This information is the basis of where many online citations come from. The top data aggregators provide information that help businesses get found correctly on online resources such as: Google Maps Bing Local Yahoo Local Online Yellow Pages Facebook Apple/Siri
The above online resources are just a few of the sources that receive data from the many thousands of data aggregators that exist. Obviously sites like Google Maps, Facebook and Yellow Pages are crucial places to be listed for businesses that want to be found online. We aid businesses in get their information perfectly correct with these data providers, in order to receive the proper credit for each listing within the online platform being searched. Incorrect data on any of these aggregators could mean that a business’s information online is extremely inconsistent or just wrong on many major listings sites and directories. Inconsistent listing information does hurt SEO along with your consumers trust in your brand.
On-page SEO corrections We will make any and all on-page SEO corrections or provide a correction checklist for your webmaster based on our own testing and Google webmaster tools suggestions.
Recommendation and/or installation of SEO Plug-ins We will Recommend and/or install any of the necessary SEO Plug-ins on your website based on permissions granted to our team or we will work with your webmaster to ensure all settings are correct.
Account creations We will create and/or work with all permitted pre-existing online accounts for all video sites, web 2.0 sites, podcasts sites, book marking sites, status sites and infographic sharing sites. This building of social media properties will be based on your list of sought after keywords.
Slide show video creations We produce high quality videos for user-selected images, video clips and pictures With high production value motion graphics synchronized to every beat of music used. Client selects any images from www.shutterstock.com (Cost of images are included in the monthly fee)
Promotional video embedding We embed the above videos along with key-worded titles, descriptions and calls-to-action into multiple web 2.0 properties, video sharing sites, blogs and forums while generating backlinks, social shares and accurate citations
Manual video submissions We will manually upload your supplied videos to 50-80 video sharing sites. The difference in submissions is based on type of video and subject matter.
Creation and distribution of infographics We will create geo-tag and distribute infographics to infographic sharing sites
Backlink Generation Our own proprietary strategy of backlink generation to your website and "Google My Business Listing" along with 2nd tier social media and video sharing sites
Directory submission service Our Directory Submission service is structured to submit your website to thousands of search engines and directories generating even more citations.
Social Bookmarking and Pinging/Indexing These links can be accessed directly on the social network page and will be organized in reverent keyword specific tags and groups. These links not only offer the additional back link they are also quickly indexed which will ensure all of the citations and back links that we create for you are indexed in Googles index.
Ranking high in local search and map listings is vital for business, especially for small businesses. Consumers rely heavily on the internet, search engines and online maps to interact with local businesses. According to Google, “four in five consumers use search engines to find products, services or experiences nearby.” These are searches for anything, from the best pizza in town to the fastest hair salon. Local search is what drives consumers to a business’s front door, and ultimately drives top-line revenue for local business.
We make sure that your business listings are 100% accurate right down to the exact letter and period.
Our agency offers a local SEO search strategy specifically tailored for your location to ensure sending Google the right citations, external location signals, inbound links, on-page and social signals along with review signals most relevant to your business. We use marketing strategies that build a stronger customer base over time allowing your business to grow organically and safely. Information on more accelerated programs are also available by request.
We put in well researched efforts to get higher rankings in local search results and we regularly check the traffic source and continuously re-evaluate and check accurate information. We created profiles on the most popular web, video sharing, infographic, podcast, and social media platforms to provide useful information for the audience that are a part of that particular website traffic.
Increase in Online transactions
Increase in Organic traffic
Increase in Mobile traffic
We also make sure that your business appears in local searches not only on desktop, but also on mobile devices and tablets. Our goal is to get outstanding listings on top of your local competitors.
With our well researched approach we adjust your website to correctly target your segmented audience which will significantly increase your profitability. Our team keeps your business’ online listings accurate and optimized for your potential customers while our mapping system optimization provides your prospects easy access to your contact information and your business location.