Content Marketing 101: Make Jessica Biel Flirt With a Yeti

On April 11, 2012, in content, Content Marketing, For Marketers, For Publishers, humor, video, Videos, by Juan Martinez

Much respect to Denny’s for the super write-up its “Always Open” Web series received in The New York Times yesterday. Always Open features three-to-four minute unscripted video interviews with celebrities that take place in a Denny’s restaurant in Los Angeles. The Web series launched on CollegeHumor.com and on Denny’s Facebook page in March of last [...]

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The Post-Social Content Marketing Challenge

On April 28, 2011, in For Marketers, Scribe Media, Social Media, Twitter, Videos, by Kelly Reeves

In the next installment of our Scribe Media partnership, presenting video conversations with with top brand marketers, we hear from Lisa Gavales, Chief Marketing Officer at clothing retailer EXPRESS, about her tactics to reach her young customer base online. Gavales found that relying solely on the traditional digital means to reach consumers doesn’t quite cut [...]

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Transparency in Brand Advertising and the Need for ‘Cuddlier’ Brands (Videos)

On April 20, 2011, in For Marketers, Scribe Media, Videos, by Kelly Reeves

We partnered with our friends at Scribe Media for a video series from the ANA Brand Conference in NYC where they chatted with top brand marketers and press about the relationship between content and marketing/advertising for brands. In the first installment, Bob Garfield, the editor-at-large of Advertising Age chats about the overall relationship of brands with [...]

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