A Direct Response to Content Marketing Shift

On July 5, 2011, in Clients, Content Marketing, For Marketers, University of Phoenix, by Kelly Reeves

When it comes to marketing, University of Phoenix are traditionally known for their direct response, affiliate and display advertising tactics. But they’re looking to make a shift to content, according to Brian Mayer, the VP of Website and Social Media. Our friends at Scribe Media caught up with Mayer at the Federated Media CM Summit [...]