Tips, Tools, Lessons and Learnings (This Week in Content Marketing)

Twitter’s launch of a more personalized Discover tab helped bring content discovery to the forefront of the marketing and technology industries this week, while marketing media stalwarts continued to provide valuable insights on how to get content discovered by the right audiences. 13 Content Marketing Steps — ClickZ Author Heidi Cohen offers seven tips on [...]

This Week in Content Marketing: Tell a Story

On December 15, 2011, in Content Marketing, For Marketers, Geolocation, Quora, Twitter, by Outbrain Staff

The web is abuzz with brands and marketers vying for attention through clever content, and the fury isn’t fading at the close of 2011. Social media is making room for brands to become their own media companies, and it’s clear that next year will see even more brands jumping into the content game. For content [...]

The Post-Social Content Marketing Challenge

On April 28, 2011, in For Marketers, Scribe Media, Social Media, Twitter, Videos, by Kelly Reeves

In the next installment of our Scribe Media partnership, presenting video conversations with with top brand marketers, we hear from Lisa Gavales, Chief Marketing Officer at clothing retailer EXPRESS, about her tactics to reach her young customer base online. Gavales found that relying solely on the traditional digital means to reach consumers doesn’t quite cut [...]