Macy’s Leads The Charge (This Week In Content Marketing)

Macy’s is in the process of a $400 million renovation of its flagship Herald Square location. Behind the scenes, the company is also developing a content marketing strategy that is likely to put it on par with some of the industry’s best brands. Find out what Jennifer Kasper, Macy’s group vice president for digital media [...]

Tips, Tools, Lessons and Learnings (This Week in Content Marketing)

Twitter’s launch of a more personalized Discover tab helped bring content discovery to the forefront of the marketing and technology industries this week, while marketing media stalwarts continued to provide valuable insights on how to get content discovered by the right audiences. 13 Content Marketing Steps — ClickZ Author Heidi Cohen offers seven tips on [...]

Think Quality Then Quantity (This Week in Content Marketing)

  More and more companies are trying to play catch up and jump on the content marketing bandwagon, but hiring a bunch of SEO writers who work for peanuts and churn out poorly written copy won’t cut it. Plus, find out what other content medium is in big demand… 4 Things People are Screaming While [...]

Content Must be Reinforced by Strategy (This Week in Content Marketing)

This week’s roundup of content marketing articles tackles the notion that content is only as good as the strategy that supports it. Channeling Anna Wintour: When Creating Branded Content, Think Like an Editor-in-Chief – Fast Company Content marketing is certainly a blending of mindsets, not the church/state separation that you’d find between a newsroom’s journalists [...]

Lessons From ‘The Hunger Games’ and More (This Week in Content Marketing)

If this week’s roundup has one theme, it’s that content marketing buzz is everywhere — from Facebook to Google to SXSW! Even on the big screen, we can pick up a lesson or two about how to target readers and keep them glued to our brilliant content so that we can conquer our competition. Let [...]

Lessons From ‘The Hunger Games’ and More (This Week in Content Marketing)

If this week’s roundup has one theme, it’s that content marketing buzz is everywhere — from Facebook to Google to SXSW! Even on the big screen, we can pick up a lesson or two about how to target readers and keep them glued to our brilliant content so that we can conquer our competition. Let [...]

The Anatomy of Content Marketing, The “New” SEO and More

There are those who don’t believe content has value, or that it has no real use when it comes to particular types of businesses. This week’s article picks are great resources for anyone who has to make the case for content. From a super visual aid, to debunking myths, to easy breakdowns of how to [...]

Kraft’s Recipe for Success, Mobile Content Marketing + More

On March 15, 2012, in Content Marketing, Kraft, This Week in Content Marketing, by Outbrain Staff

This Week in Content Marketing, the talk is all about finding the right ingredients for a successful content marketing recipe; from focusing on your audience, to mobile efforts, to infographics. Get the scoop below… Kraft Foods Dishes Out Its Recipe for Successful Content Marketing - Forbes You heard it here, folks — “content marketing elevates a brand.” [...]

Content Marketing Explodes Into an Infographic, Job Descriptions

On February 10, 2012, in Content Marketing, For Marketers, This Week in Content Marketing, by Kelly Reeves

A few stories from around the web that we’re digging this week. Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] on Mashable Content Marketing gets visualized in this great overview infographic, created by Blueglass. Click the image above to see the full graphic. 5 Hot New Jobs for Digital Marketers on iMedia Connection As the digital [...]