This week’s roundup of content marketing articles tackles the notion that content is only as good as the strategy that supports it. Channeling Anna Wintour: When Creating Branded Content, Think Like an Editor-in-Chief – Fast Company Content marketing is certainly a blending of mindsets, not the church/state separation that you’d find between a newsroom’s journalists [...]
If this week’s roundup has one theme, it’s that content marketing buzz is everywhere — from Facebook to Google to SXSW! Even on the big screen, we can pick up a lesson or two about how to target readers and keep them glued to our brilliant content so that we can conquer our competition. Let [...]
If this week’s roundup has one theme, it’s that content marketing buzz is everywhere — from Facebook to Google to SXSW! Even on the big screen, we can pick up a lesson or two about how to target readers and keep them glued to our brilliant content so that we can conquer our competition. Let [...]
There are those who don’t believe content has value, or that it has no real use when it comes to particular types of businesses. This week’s article picks are great resources for anyone who has to make the case for content. From a super visual aid, to debunking myths, to easy breakdowns of how to [...]
This Week in Content Marketing, the talk is all about finding the right ingredients for a successful content marketing recipe; from focusing on your audience, to mobile efforts, to infographics. Get the scoop below… Kraft Foods Dishes Out Its Recipe for Successful Content Marketing - Forbes You heard it here, folks — “content marketing elevates a brand.” [...]
A few stories from around the web that we’re digging this week. Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] on Mashable Content Marketing gets visualized in this great overview infographic, created by Blueglass. Click the image above to see the full graphic. 5 Hot New Jobs for Digital Marketers on iMedia Connection As the digital [...]































