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© 2011 Video Marketing at MindGame Marketing
As the New Year gets underway, it is a good time to plan your content strategy for 2012. What worked in 2011 that you want to continue? What areas do you want to focus on in 2012? Are there any new platforms or strategies you want to implement? Here is a round-up of articles this week [...]
Social media may be one of the most buzzed about tactics in the marketing world but the “fuel” of social media and overall sharing is content, according to a study recently released by AOL and Nielsen. Their data shows that people are spending more than half of their time online with published content and 23% [...]
TBG Digital released data from a test they ran comparing Facebook’s Sponsored Stories ad unit to Facebook’s standard unit. Facebook’s Sponsored Stories turn page updates, Places check-ins, Likes and application activity by users into advertisements. Marketers can then take these actions and promote them within that user’s social network. In TBG’s 2 billion impression test, Sponsored [...]
In the next installment of our Scribe Media partnership, presenting video conversations with with top brand marketers, we hear from Lisa Gavales, Chief Marketing Officer at clothing retailer EXPRESS, about her tactics to reach her young customer base online. Gavales found that relying solely on the traditional digital means to reach consumers doesn’t quite cut [...]
Content Is Key for Brand Strategies, 71% of Brands Keep Budget In-House
On March 10, 2011,
in Content Marketing, Effie Awards, For Marketers, Reports, Social Media, Surveys,
by Kelly Reeves
In late February, senior brand and agency executives gathered in New York City to participate in the final juding round of the 2011 Effie Awards — highlighting the best marketing and advertising programs of the year. Outbrain had the opportunity to sponsor the event and hosted a survey of the esteemed judges to learn about [...]