Pages
Stay In Touch
More
© 2011 Video Marketing at MindGame Marketing
Content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE and General Mills use it alongside more traditional strategies to reach their target audiences. Why? Unlike traditional marketing, branded content is engaging, provides value and adds to the online [...]
In the first quarter of 2011, we introduced a new quarterly report — the Outbrain Content Discovery and Engagement Report — that offers a glimpse into how readers access and engage with online content and allows for us to identify trends and fluctuations in referral traffic to content sites over time. Today, we’re releasing the [...]
We’re excited to announce our inaugural study on how people discover and engage with content on the web! In the first quarter of 2011, for the first time ever, we decided to analyze our expansive data and share it with the industry to help inform conversations around content discovery. And now we’re ready to share [...]
Google recently updated their search algorithm in an effort to move higher quality content to the top of its search results. Since Outbrain’s platform is installed on many of the largest publisher sites on the web, we decided to do some data digging to see the effect the algorithm tweak had on publisher search traffic. [...]