Pages
Stay In Touch
More
© 2011 Video Marketing at MindGame Marketing
Content Marketing: The $20 Billion Online Branding Opportunity
On May 8, 2012,
in Buzz, byline, content, Content Marketing, For Marketers, Forbes, Gilad de Vries, op-ed, Outbrain, Press,
by Juan Martinez
Be honest with me for a second: You don’t actually remember the best display ad you saw last night, do you? Do you even feel enough of an attachment to display ads to rank them? I don’t think so. But every once in a while a 60-second spot will hit you in the gut and [...]
Use Big Data To More Effectively Engage Readers (Guest Post On Digiday)
On April 27, 2012,
in big data, Buzz, Digiday, ESPN, For Marketers, For Publishers, Outbrain, P&G, Press,
by Juan Martinez
Big data can be a tremendous asset for driving traffic to publisher sites. However, the real power of this information lies in how it can be used to keep audiences engaged beyond the first click after they enter through social media. Unlike search, publishers can leverage social data and followings to skyrocket engagement. For more [...]
Developing a Mobile App Might Not Be The Best Idea
On April 20, 2012,
in Buzz, Company News, For Marketers, For Publishers, Mobile, mobile apps, mobile devices, mobile sites, Outbrain, Press, Recommendations, Yaron Galai,
by Juan Martinez
Are you a content publisher thinking of developing an app for a proprietary platform, such as Facebook or a mobile device? Have you stopped and asked yourself whether there is any intrinsic benefit to building this app versus building out your mobile website? When it comes to mobile apps, the latest hype in app development, [...]
What You Don’t Know May Kill Your Content (This Week in Content Marketing)
On April 19, 2012,
in brands, content, content creation, Content Marketing, For Marketers, For Publishers, how-to, Press, Recommendations,
by Dawn Papandrea
Before diving into a content marketing plan, you’ll want to think about the role it will play in your business’ growth, and develop a plan to make it happen. This week’s collection of content marketing articles offers lots of tips and case studies to help you learn from some of the best content creators. Becoming [...]
7 Lessons From Content Marketing’s Greatest Hits (Guest Post on Mashable)
On April 12, 2012,
in best practices, For Marketers, For Publishers, mashable, op-ed, opinion, Outbrain, Press, Recommendations,
by Juan Martinez
Mashable has published a fantastic piece about content marketing best practices by Outbrain’s very own Gilad de Vries, vice president of brands and agencies. The article is a must-read for anyone who is looking to implement a content marketing strategy, or for anyone who has already begun the process but is looking to refine their [...]
Outbrain CEO Yaron Galai appeared on ‘This Week in Startups‘ with hosts Jason Calacanis and Tyler Crowley to chat about the company, how online publishing has changed and his craziest experience at Outbrain so far.
Watch the full video belo…
Earlier today at the Globes and Ernst & Young Journey ’11 conference in Tel Aviv, Outbrain was honored to be awarded the “most promising startup of 2011.” Our co-founder/CTO, Ori Lahav was on hand to accept the honor (pictured right) and co-founder/CEO Yaron Galai chatted with Globes to offer a peek into what’s next for Outbrain as [...]
We are happy to officially announce our expansion into the UK! We have been working hard behind the scenes, meeting with UK publishers to discuss our successes so far in the States and having great discussions around content discovery. The Outbrain platform is currently live on five large online publishers in the UK, including Future [...]
Today we’re happy to announce our third round of funding of $11M (AdAge covered it here). Our previous investors – Carmel Ventures, Gemini Israeli Fund, GlenRock, Rhodium, and Lightspeed Venture Partners – have all participated in this round. Our mission at Outbrain is to provide readers with the most interesting content links possible. The amount [...]
The Media Kitchen has chosen Outbrain as one of 11 companies that will help transform marketing and advertising. The report, aptly titled “The Menu” (get it?) highlights four areas of marketing opportunities in 2011: Content Creation, Distribution, Personalization & Platforms. We couldn’t agree more and are excited to be in good company. Others listed in [...]