For Politicians, Some Lessons From Brand Marketing

On November 9, 2011, in Content Marketing, For Marketers, Politics, by Jeff Pyatt

Going into the 2012 election year, politicians and their media consultants have much to learn from the current trends in the product-marketing world. Brands and media agencies are allocating ever-increasing budgets to support the digital content strategies in industries ranging from entertainment and financial services to automobiles, health care and energy. Creating, aggregating and distributing [...]