Use Big Data To More Effectively Engage Readers (Guest Post On Digiday)

On April 27, 2012, in big data, Buzz, Digiday, ESPN, For Marketers, For Publishers, Outbrain, P&G, Press, by Juan Martinez

Big data can be a tremendous asset for driving traffic to publisher sites. However, the real power of this information lies in how it can be used to keep audiences engaged beyond the first click after they enter through social media. Unlike search, publishers can leverage social data and followings to skyrocket engagement. For more [...]

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7 Parent-Focused Brands Growing Up With Content

On March 27, 2012, in Content Marketing, Fisher-Price, For Marketers, Gerber, Huggies, Man of the House, P&G, Parenting, Pull Ups, Similac, by Guest Post

If there’s one thing that new parents crave (besides a decent night’s sleep), it’s information. And that’s why parent-focused brands and organizations that cleverly use content marketing can become a trusted, go-to resource for moms and dads who are seeking advice, how-to information, or simply an affirmation that they are doing the job of raising [...]

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5 Must-See Content Marketing Examples From 2011

On December 6, 2011, in Clients, Content Marketing, GE, General Mills, Liberty Mutual, P&G, Unilever, by Kelly Reeves

As the year draws to a close, Content Markting Institute asked 20 of their regular contributors to think back on 2011 to recall memorable, “must-see” content marketing examples from the year. We’re lucky to work with top brands to help them get audience to and engagement with their content marketing efforts and were happy to [...]

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