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© 2011 Video Marketing at MindGame Marketing
With average click-through rates on traditional online advertising, such as banner ads, falling to 0.09%, it’s clear that capturing the attention of online audiences is increasingly difficult. Jakob Nielsen and Kara Pernice’s research in “Eyetracking Web Usability” found that audiences’ eyes naturally gravitate towards the content on web pages versus the media running adjacent to the content. The [...]
A combination of both earned and paid media is the most successful way to acheive brand awareness, according to a new study released by Synpatic Digital and Kantar Video. The study examined the results of different forms of marketing both alone and in combination with one another to determine the best approach for brand marketers. [...]