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© 2011 Video Marketing at MindGame Marketing
Future Publishing, one of Europe’s leading online publishers, was exploring opportunities to increase revenue for its websites. Historically, display and text-based advertising were its primary revenue streams so the team was looking for new ways to monetize their content without compromising the user experience. Future Publishing chose Outbrain as a partner to provide paid links to 3rd party content. Outbrain was able to [...]
Yesterday, I kicked off a two-part series investigating the pain points that marketers and publishers experience with their mobile strategies to offer some ideas on how to improve efforts. In Part 1, I chatted about marketers’ struggle with low engagement with the apps they create and the opportunity to first optimize their websites for mobile [...]
In Part One of “How To Monetize Your Content Online,” I discussed the supply side of online publisher monetization, focusing on cultivating fans and working the “reader funnel” to drive audience engagement with four key steps: 1. Attract new audiences 2. Improve site recirculation 3. Move visitors upstream 4. Create loyal readers But this is [...]
It’s tough being an online content publisher these days. While the flow of advertising dollars into digital continues to increase—online advertising spending is expected to grow 20% to $31.3 billion in 2011 in the U.S. alone, according to eMarketer—it has not resulted in higher CPMs for publishers. Rather, the increase in spending is spread thin [...]