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© 2011 Video Marketing at MindGame Marketing
A few months ago I tweeted this: “If I were a publisher I would either: a) pull my app from the App Store or b) invest all available cash in Apple stock.” The latter piece of advice was probably pretty solid, if not very practical — Apple’s stock has been performing like no other in [...]
This morning, we were fortunate to participate in a conversation at the Digiday Mobile event in New York. Outbrain SVP John LoGioco moderated a talk with Jeff Moriarty, Vice President of Digital Products at the newly relaunched The Boston Globe and Brendan Monaghan, Vice President of Business Development at The Slate Group about how publishers [...]
Premium publishers rely on Outbrain to serve recommendations to interesting content (e.g., articles, videos and slideshows) to their readers when they are consuming content on their websites. Recently, we launched Outbrain for Mobile, which serves recommendations to readers when they are consuming content on a publisher’s mobile-optimized site from their smartphones. After several months of working [...]
Yesterday, I kicked off a two-part series investigating the pain points that marketers and publishers experience with their mobile strategies to offer some ideas on how to improve efforts. In Part 1, I chatted about marketers’ struggle with low engagement with the apps they create and the opportunity to first optimize their websites for mobile [...]
At Outbrain, we are fortunate to work with both marketers and publishers on both desktop and mobile initiatives. In recent meetings, when discussing mobile strategies, we are hearing both sides complain about the ROI around their mobile efforts, largely due to low levels of engagement (for marketers) and a monetization disconnect (for publishers). In this [...]