Two Essential Tools for Content Curation

The secret to successful content marketing is in choosing the right tools that will allow you to leverage your content to reach your audience in new and exciting ways. Scoop.it and Google+ are among the best tools available for marketers today. Content Marketing with Scoop.it Scoop.it makes it easy to collect relevant industry information and share it widely via [...]

Two Essential Tools for Content Curation

The secret to successful content marketing is in choosing the right tools that will allow you to leverage your content to reach your audience in new and exciting ways. Scoop.it and Google+ are among the best tools available for marketers today. Content Marketing with Scoop.it Scoop.it makes it easy to collect relevant industry information and share it widely via [...]

Google Algorithm Change Increases Publisher Search Traffic, Outbrain Data Shows

On March 11, 2011, in Algorithms, data, Data Analysis, For Publishers, Google, Google Algorithm, Reports, Web/Tech, by Lisa LaCour

Google recently updated their search algorithm in an effort to move higher quality content to the top of its search results. Since Outbrain’s platform is installed on many of the largest publisher sites on the web, we decided to do some data digging to see the effect the algorithm tweak had on publisher search traffic. [...]