Google Algorithm Change Increases Publisher Search Traffic, Outbrain Data Shows

On March 11, 2011, in Algorithms, data, Data Analysis, For Publishers, Google, Google Algorithm, Reports, Web/Tech, by Lisa LaCour

Google recently updated their search algorithm in an effort to move higher quality content to the top of its search results. Since Outbrain’s platform is installed on many of the largest publisher sites on the web, we decided to do some data digging to see the effect the algorithm tweak had on publisher search traffic. [...]