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…You Want The Truth! (Amplify Self-Serve Questions & Answers)
On May 16, 2012,
in amplify, Amplify Self-Serve, FAQ, For Marketers, For Publishers, Outbrain, Outbrain Amplify, Q&A, self-serve,
by Natalie Chan
With more than 100 billion trillion blogs in the world, getting your content discovered can be tough, which is why we’re so pleased to be working with bloggers and small biz folks to ensure your content reaches new eyes and ears every day. Recently, we’ve been asked a ton of great questions about Outbrain’s Amplify [...]
The Atlantic Doesn’t Fret Over SEO and Neither Should You
On May 14, 2012,
in content, Current Affairs, For Marketers, For Publishers, mashable, Outbrain, search engine optimization, SEO, The Atlantic,
by Juan Martinez
SEO’s stranglehold over content production is loosening a bit each day. On May 10, two editors of The Atlantic’s digital operation renounced the notion that quality journalism needs to be SEO-friendly. “Truly [our writers] are not really thinking about SEO anymore,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company told [...]
Macy’s Leads The Charge (This Week In Content Marketing)
On May 10, 2012,
in Current Affairs, For Marketers, For Publishers, Macy's, op-ed, Op-eds, oped, Outbrain, This Week in Content Marketing, video,
by Juan Martinez
Macy’s is in the process of a $400 million renovation of its flagship Herald Square location. Behind the scenes, the company is also developing a content marketing strategy that is likely to put it on par with some of the industry’s best brands. Find out what Jennifer Kasper, Macy’s group vice president for digital media [...]
30 Minutes with Outbrain is a regular feature of The Blog in which an Outbrain staffer or guest contributor chronicles his/her navigation of our company widget for a half-hour. For the inaugural 30 Minutes with Outbrain blog post, I’ll start my journey on CNN.com where I will click on the most interesting article I can [...]
…You Want The Truth! (13 Content Marketing Questions & Answers)
On May 4, 2012,
in amplify, clickz, Company News, content, Content Discovery, Content Marketing, discovery, For Marketers, For Publishers, Outbrain, Outbrain Amplify, outbrain meetups, self-serve, Webinar,
by Juan Martinez
Last week, actionable marketing expert Heidi Cohen conducted a webinar on content marketing development, discovery and distribution. During the webinar, which was attended by 172 of you fine people, Heidi received more than a dozen shrewd questions. She provided answers to some of the queries during the webinar’s Q&A, but I thought I’d take a [...]
Tips, Tools, Lessons and Learnings (This Week in Content Marketing)
On May 2, 2012,
in content, Content Discovery, Content Marketing, For Marketers, For Publishers, Outbrain, This Week in Content Marketing, Twitter,
by Juan Martinez
Twitter’s launch of a more personalized Discover tab helped bring content discovery to the forefront of the marketing and technology industries this week, while marketing media stalwarts continued to provide valuable insights on how to get content discovered by the right audiences. 13 Content Marketing Steps — ClickZ Author Heidi Cohen offers seven tips on [...]
What Content Discovery Means To Me…
On May 2, 2012,
in content, Content Discovery, For Marketers, For Publishers, Outbrain, reading,
by Ido Yerushalmi
When I was a kid I used to read the encyclopedia before I went to sleep. If my friends had known it would have led to a lot of trouble, so I also trained in Judo for 10 years. I guess it worked because they never made fun of me for being a geek. There [...]
Use Big Data To More Effectively Engage Readers (Guest Post On Digiday)
On April 27, 2012,
in big data, Buzz, Digiday, ESPN, For Marketers, For Publishers, Outbrain, P&G, Press,
by Juan Martinez
Big data can be a tremendous asset for driving traffic to publisher sites. However, the real power of this information lies in how it can be used to keep audiences engaged beyond the first click after they enter through social media. Unlike search, publishers can leverage social data and followings to skyrocket engagement. For more [...]
Why Content Discovery Brings in the Crowds
On April 26, 2012,
in Case Studies, clickz, For Marketers, For Publishers, industry events, Outbrain, outbrain meetups, Webinar,
by Natalie Chan
With more than 800 registrants for our Content Marketing webinar yesterday, Content Discovery is clearly on the agenda of brands and marketers. Actionable marketing expert Heidi Cohen led us through the 3Ds of Development, Discovery & Distribution with key tips to ensure your content strategy is rounded out. Use the How to Power Your Content Marketing [...]
Think Quality Then Quantity (This Week in Content Marketing)
On April 26, 2012,
in Current Affairs, For Marketers, For Publishers, in the news, Outbrain, This Week in Content Marketing,
by Juan Martinez
More and more companies are trying to play catch up and jump on the content marketing bandwagon, but hiring a bunch of SEO writers who work for peanuts and churn out poorly written copy won’t cut it. Plus, find out what other content medium is in big demand… 4 Things People are Screaming While [...]