Lessons From ‘The Hunger Games’ and More (This Week in Content Marketing)

If this week’s roundup has one theme, it’s that content marketing buzz is everywhere — from Facebook to Google to SXSW! Even on the big screen, we can pick up a lesson or two about how to target readers and keep them glued to our brilliant content so that we can conquer our competition. Let [...]

Lessons From ‘The Hunger Games’ and More (This Week in Content Marketing)

If this week’s roundup has one theme, it’s that content marketing buzz is everywhere — from Facebook to Google to SXSW! Even on the big screen, we can pick up a lesson or two about how to target readers and keep them glued to our brilliant content so that we can conquer our competition. Let [...]

Marketers Win When Friends Recommend

On May 5, 2011, in Facebook, For Marketers, Social Media, by Lisa LaCour

TBG Digital released data from a test they ran comparing Facebook’s Sponsored Stories ad unit to Facebook’s standard unit. Facebook’s Sponsored Stories turn page updates, Places check-ins, Likes and application activity by users into advertisements.  Marketers can then take these actions and promote them within that user’s social network. In TBG’s 2 billion impression test, Sponsored [...]