Use Big Data To More Effectively Engage Readers (Guest Post On Digiday)

On April 27, 2012, in big data, Buzz, Digiday, ESPN, For Marketers, For Publishers, Outbrain, P&G, Press, by Juan Martinez

Big data can be a tremendous asset for driving traffic to publisher sites. However, the real power of this information lies in how it can be used to keep audiences engaged beyond the first click after they enter through social media. Unlike search, publishers can leverage social data and followings to skyrocket engagement. For more [...]

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Publisher Challenges With Mobile Strategies (Digiday Mobile Conference)

On September 21, 2011, in Boston Globe, Clients, Digiday, Digiday Mobile, For Publishers, Mobile, Slate, by Kelly Reeves

This morning, we were fortunate to participate in a conversation at the Digiday Mobile event in New York. Outbrain SVP John LoGioco moderated a talk with Jeff Moriarty, Vice President of Digital Products at the newly relaunched The Boston Globe and Brendan Monaghan, Vice President of Business Development at The Slate Group about how publishers [...]

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For Marketers, Audience Buying Alone Is Not Scalable

On May 12, 2011, in Advertising, Buying Audience, Digiday, For Marketers, by Lisa LaCour

Andy Ellenthal, CEO of Peer39, just published an article for Digiday on why marketers need to think beyond buying audience and look at buying content. In his article, Ellenthal referenced a recent Yahoo study which shows that ads appearing in relevant content “elicit an emotional response that’s almost twice as high as those without relevant [...]

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