If you could engineer the perfect content marketer, he or she would probably be a weird cross between an octopus and a chameleon. That’s because the right person to handle your content marketing needs to be able to handle multiple roles and move seamlessly from one to the other — or blend them all. Don’t believe me? Here are [...]
Google recently updated their search algorithm in an effort to move higher quality content to the top of its search results. Since Outbrain’s platform is installed on many of the largest publisher sites on the web, we decided to do some data digging to see the effect the algorithm tweak had on publisher search traffic. [...]































