Outbrain is Proud To Be ‘Made in New York’

On May 15, 2012, in Current Affairs, job openings, Open positions, Outbrain, Startups, tech industry, by Juan Martinez

Outbrain is proud to be one of more than 600 New York City startups, investors and co-working spaces named in the Made in New York Digital Map, which reveals the office locations of tech start-ups and the industry’s more than 1000 job opportunities. The map was conceived by Internet Week New York in conjunction with [...]

The Atlantic Doesn’t Fret Over SEO and Neither Should You

SEO’s stranglehold over content production is loosening a bit each day. On May 10, two editors of The Atlantic’s digital operation renounced the notion that quality journalism needs to be SEO-friendly. “Truly [our writers] are not really thinking about SEO anymore,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company told [...]

Macy’s Leads The Charge (This Week In Content Marketing)

Macy’s is in the process of a $400 million renovation of its flagship Herald Square location. Behind the scenes, the company is also developing a content marketing strategy that is likely to put it on par with some of the industry’s best brands. Find out what Jennifer Kasper, Macy’s group vice president for digital media [...]

Think Quality Then Quantity (This Week in Content Marketing)

  More and more companies are trying to play catch up and jump on the content marketing bandwagon, but hiring a bunch of SEO writers who work for peanuts and churn out poorly written copy won’t cut it. Plus, find out what other content medium is in big demand… 4 Things People are Screaming While [...]

Great Content Should Concern Publishers More Than Search Rankings

Imagine a day when reader engagement surpasses Google search engine rankings as the number one concern for publishers. Ten years ago this would have been unimaginable. However, with new platforms that enable consumers to more easily discover great content, the time has come for content creators to stop obsessing over search rankings. After all, search [...]

Fred Wilson & Brian Morrisey Hate Interruptive Marketing

The lively debate around Fred Wilson’s recent post on why he hates marketing continues today as Brian Morrissey, head editor over at Digiday, challenges Fred’s points by saying much of what startups do is actually marketing. In my humble opinion, what’s missing from the conversation is the distinction between what kind of marketing that startups, or [...]

Location-Based Apps, Group Messaging and Cowboy Hats: Outbrain Recaps SXSWi

Earlier this week, a handful of Outbrainers headed to Austin, Texas for the yearly nerd retreat known as South by Southwest Interactive. While they may have had a bit too much fun, they also tackled the conference with gusto in order to report back on the latest trends and technologies to keep an eye on [...]

Advertising on Paywall Sites

On March 18, 2011, in Advertising, Current Affairs, For Publishers, paywalls, Web/Tech, by Yaron Galai

The debate over paywall vs. ad-supported publishing tends to sound like a binary discussion: should publishers pursue an ad supported business model OR should they charge their readers for access to the content? In fact, there are several ways in which paywalls and ad-based publishing mix, but it’s the dynamic between these two that changes [...]

Outbrain Supports Victims of Japan Earthquake and Tsunami With Your Clicks

On March 12, 2011, in Current Affairs, by Yaron Galai

In light of the terrible devastation in Japan, we at Outbrain are donating to the tsunami victims in the best way we know how. As of this morning, we’re pointing paid links across our network to pages about ways people can help the victims in Japan. We’ll be pointing the links to non-profits such as [...]