The lively debate around Fred Wilson’s recent post on why he hates marketing continues today as Brian Morrissey, head editor over at Digiday, challenges Fred’s points by saying much of what startups do is actually marketing. In my humble opinion, what’s missing from the conversation is the distinction between what kind of marketing that startups, or [...]
Earlier this week, a handful of Outbrainers headed to Austin, Texas for the yearly nerd retreat known as South by Southwest Interactive. While they may have had a bit too much fun, they also tackled the conference with gusto in order to report back on the latest trends and technologies to keep an eye on [...]
The debate over paywall vs. ad-supported publishing tends to sound like a binary discussion: should publishers pursue an ad supported business model OR should they charge their readers for access to the content? In fact, there are several ways in which paywalls and ad-based publishing mix, but it’s the dynamic between these two that changes [...]
In light of the terrible devastation in Japan, we at Outbrain are donating to the tsunami victims in the best way we know how. As of this morning, we’re pointing paid links across our network to pages about ways people can help the victims in Japan. We’ll be pointing the links to non-profits such as [...]































