The Atlantic Doesn’t Fret Over SEO and Neither Should You

On May 14, 2012, in content, Current Affairs, For Marketers, For Publishers, mashable, Outbrain, search engine optimization, SEO, The Atlantic, by Juan Martinez

SEO’s stranglehold over content production is loosening a bit each day. On May 10, two editors of The Atlantic’s digital operation renounced the notion that quality journalism needs to be SEO-friendly. “Truly [our writers] are not really thinking about SEO anymore,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company told [...]

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Content Marketing: The $20 Billion Online Branding Opportunity

On May 8, 2012, in Buzz, byline, content, Content Marketing, For Marketers, Forbes, Gilad de Vries, op-ed, Outbrain, Press, by Juan Martinez

Be honest with me for a second: You don’t actually remember the best display ad you saw last night, do you? Do you even feel enough of an attachment to display ads to rank them? I don’t think so. But every once in a while a 60-second spot will hit you in the gut and [...]

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…You Want The Truth! (13 Content Marketing Questions & Answers)

On May 4, 2012, in amplify, clickz, Company News, content, Content Discovery, Content Marketing, discovery, For Marketers, For Publishers, Outbrain, Outbrain Amplify, outbrain meetups, self-serve, Webinar, by Juan Martinez

Last week, actionable marketing expert Heidi Cohen conducted a webinar on content marketing development, discovery and distribution. During the webinar, which was attended by 172 of you fine people, Heidi received more than a dozen shrewd questions. She provided answers to some of the queries during the webinar’s Q&A, but I thought I’d take a [...]

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Tips, Tools, Lessons and Learnings (This Week in Content Marketing)

On May 2, 2012, in content, Content Discovery, Content Marketing, For Marketers, For Publishers, Outbrain, This Week in Content Marketing, Twitter, by Juan Martinez

Twitter’s launch of a more personalized Discover tab helped bring content discovery to the forefront of the marketing and technology industries this week, while marketing media stalwarts continued to provide valuable insights on how to get content discovered by the right audiences. 13 Content Marketing Steps — ClickZ Author Heidi Cohen offers seven tips on [...]

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What Content Discovery Means To Me…

On May 2, 2012, in content, Content Discovery, For Marketers, For Publishers, Outbrain, reading, by Ido Yerushalmi

When I was a kid I used to read the encyclopedia before I went to sleep. If my friends had known it would have led to a lot of trouble, so I also trained in Judo for 10 years. I guess it worked because they never made fun of me for being a geek. There [...]

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Make Your Content Marketing Strategy A Success

On April 24, 2012, in clickz, content, Content Discovery, Content Distribution, discovery, distribution, For Marketers, For Publishers, Outbrain, outbrain meetups, poll, Webinar, by Juan Martinez

Please join us tomorrow for a webinar with actionable marketing expert, Heidi Cohen, in which we discuss content creation and distribution best practices and case studies. How to Power Your Content Marketing – Development, Discovery and Distribution Wednesday, April 25 at 1PM There’s still time to register! We’ll also be taking highlights from the Q&A [...]

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What You Don’t Know May Kill Your Content (This Week in Content Marketing)

On April 19, 2012, in brands, content, content creation, Content Marketing, For Marketers, For Publishers, how-to, Press, Recommendations, by Dawn Papandrea

Before diving into a content marketing plan, you’ll want to think about the role it will play in your business’ growth, and develop a plan to make it happen. This week’s collection of content marketing articles offers lots of tips and case studies to help you learn from some of the best content creators. Becoming [...]

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Great Content Should Concern Publishers More Than Search Rankings

On April 18, 2012, in Buzz, Company News, content, Current Affairs, digital media, For Marketers, For Publishers, Outbrain, publishers, publishing, Recommendations, search, search engine optimization, SEO, by Juan Martinez

Imagine a day when reader engagement surpasses Google search engine rankings as the number one concern for publishers. Ten years ago this would have been unimaginable. However, with new platforms that enable consumers to more easily discover great content, the time has come for content creators to stop obsessing over search rankings. After all, search [...]

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Four Tactics for Content Distribution

On April 16, 2012, in content, Content Discovery, Content Distribution, For Marketers, For Publishers, Outbrain, Recommendations, by Vivian Wagner

You’ve got great content: stories, photos, videos, information and blog posts. But great content doesn’t matter if no one ever sees it. How do you ensure that all of the wonderful work you’ve created is seen by your intended audience? Here are a few distrbution options you’ll want to consider: 1. SEO Search Engine Optimization, [...]

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Content Marketing 101: Make Jessica Biel Flirt With a Yeti

On April 11, 2012, in content, Content Marketing, For Marketers, For Publishers, humor, video, Videos, by Juan Martinez

Much respect to Denny’s for the super write-up its “Always Open” Web series received in The New York Times yesterday. Always Open features three-to-four minute unscripted video interviews with celebrities that take place in a Denny’s restaurant in Los Angeles. The Web series launched on CollegeHumor.com and on Denny’s Facebook page in March of last [...]

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