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© 2011 Video Marketing at MindGame Marketing
There are those who don’t believe content has value, or that it has no real use when it comes to particular types of businesses. This week’s article picks are great resources for anyone who has to make the case for content. From a super visual aid, to debunking myths, to easy breakdowns of how to [...]
The wild frontier of the Internet, where you were once free to roam and share as you please, is being threatened. Content creators and curators can no longer be the lone rangers they’d like to be. According to The Atlantic and the New York Times, the law is forcing them to cite their sources. At [...]
With average click-through rates on traditional online advertising, such as banner ads, falling to 0.09%, it’s clear that capturing the attention of online audiences is increasingly difficult. Jakob Nielsen and Kara Pernice’s research in “Eyetracking Web Usability” found that audiences’ eyes naturally gravitate towards the content on web pages versus the media running adjacent to the content. The [...]
Social media has changed the game when it comes to marketing and brand development. It’s no longer what you say, but how you say it. Little wonder that the world’s most iconic brand is taking the lead in engaging its consumers through content. Coca-Cola’s mission for 2012 is “Content 2020,” the brainchild of Coca-Cola’s Jonathan Mildenhall, VP [...]