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© 2011 Video Marketing at MindGame Marketing
CMO.com aggregated predictions from 32 leading marketers on their outlook for digital marketing in 2012. 6 of the 32 responses directly mentioned content marketing and recommendations as something to look for more of in the coming year. Here is a sample of their responses: Content Marketing, Refined “Content marketing… is now the most-used marketing strategy [...]
Download the full high-res report PDF here: Content Discovery and Engagement Report, Q2 2011 (1.3 MB) Executive Summary In Q1 2011, Outbrain set out to analyze trends in content consumption and discovery across the web’s leading publishers with its inaugural Content Discovery and Engagement Report. The findings were culled from traffic patterns identified across 100 million sessions from [...]
In the first quarter of 2011, we introduced a new quarterly report — the Outbrain Content Discovery and Engagement Report — that offers a glimpse into how readers access and engage with online content and allows for us to identify trends and fluctuations in referral traffic to content sites over time. Today, we’re releasing the [...]
The unstoppable rise of Facebook and the social culture of sharing in which consumers now live means marketers are having to re-assess how they build a community or audience around their brand. One of the results is a blurring of the lines between content and commerce. More brands and e-commerce sites are moving into the [...]
We all love a good internet browse. With tablet technology now ubiquitous, it’s becoming the norm to wile away the time bouncing around the web. But the amount of time actually spent enjoying something new and interesting is often eclipsed by the time it takes to find it. The sheer volume of content produced is growing [...]