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© 2011 Video Marketing at MindGame Marketing
…You Want The Truth! (13 Content Marketing Questions & Answers)
On May 4, 2012,
in amplify, clickz, Company News, content, Content Discovery, Content Marketing, discovery, For Marketers, For Publishers, Outbrain, Outbrain Amplify, outbrain meetups, self-serve, Webinar,
by Juan Martinez
Last week, actionable marketing expert Heidi Cohen conducted a webinar on content marketing development, discovery and distribution. During the webinar, which was attended by 172 of you fine people, Heidi received more than a dozen shrewd questions. She provided answers to some of the queries during the webinar’s Q&A, but I thought I’d take a [...]
Developing a Mobile App Might Not Be The Best Idea
On April 20, 2012,
in Buzz, Company News, For Marketers, For Publishers, Mobile, mobile apps, mobile devices, mobile sites, Outbrain, Press, Recommendations, Yaron Galai,
by Juan Martinez
Are you a content publisher thinking of developing an app for a proprietary platform, such as Facebook or a mobile device? Have you stopped and asked yourself whether there is any intrinsic benefit to building this app versus building out your mobile website? When it comes to mobile apps, the latest hype in app development, [...]
Great Content Should Concern Publishers More Than Search Rankings
On April 18, 2012,
in Buzz, Company News, content, Current Affairs, digital media, For Marketers, For Publishers, Outbrain, publishers, publishing, Recommendations, search, search engine optimization, SEO,
by Juan Martinez
Imagine a day when reader engagement surpasses Google search engine rankings as the number one concern for publishers. Ten years ago this would have been unimaginable. However, with new platforms that enable consumers to more easily discover great content, the time has come for content creators to stop obsessing over search rankings. After all, search [...]
Outbrain Raises $35 Million in Series D Funding; Led by Index Ventures
On December 14, 2011,
in Company News, Press Releases,
by Yaron Galai
A few days ago I tweeted a quote by Dave McClure of 500Startups: “Startups should NOT be measured by how much FUNDING they raise, rather by how much AWESOME they create / REVENUE they get.” (via @hnshah – thanks!) I couldn’t think of a better way to start the blog post announcing Outbrain’s new round [...]
Earlier today at the Globes and Ernst & Young Journey ’11 conference in Tel Aviv, Outbrain was honored to be awarded the “most promising startup of 2011.” Our co-founder/CTO, Ori Lahav was on hand to accept the honor (pictured right) and co-founder/CEO Yaron Galai chatted with Globes to offer a peek into what’s next for Outbrain as [...]
Introducing Outbrain for Mobile
On August 3, 2011,
in Company News, For Marketers, For Publishers, Mobile, Outbrain for Mobile, Press Releases,
by Yaron Galai
Today, we’re announcing a new solution for publishers — Outbrain for Mobile, the same great product on a different screen — now available for all publishers using the Outbrain service. Publishers that offer websites optimized for small, mobile screens know how difficult it is to do two things that come so naturally on the “regular” [...]
We are happy to officially announce our expansion into the UK! We have been working hard behind the scenes, meeting with UK publishers to discuss our successes so far in the States and having great discussions around content discovery. The Outbrain platform is currently live on five large online publishers in the UK, including Future [...]
Today we’re happy to announce our third round of funding of $11M (AdAge covered it here). Our previous investors – Carmel Ventures, Gemini Israeli Fund, GlenRock, Rhodium, and Lightspeed Venture Partners – have all participated in this round. Our mission at Outbrain is to provide readers with the most interesting content links possible. The amount [...]
Since the day we started Outbrain, we’ve been obsessively focused on doing one thing, and doing it better than anyone else in the world – and that is showing readers of content the most interesting links. With today’s acquisition of Surphace, we advance that mission in multiple ways and we create the single clear leader in this category of content discovery.