Bestofmedia Group Implements Outbrain to Engage Their Audience

On February 17, 2012, in Bestofmedia, Clients, Press Releases, by Sabrina Bailey Navalon

Outbrain’s European invasion continues! We’re excited to announce our partnership with Bestofmedia Group.  The international technology partner implemented our content discovery platform on their French sites, as well as their international online properties in the US, UK and Germany. From the announcement: Christophe Brossard, COO Europe at Bestofmedia said: “Our presence in the US allows us to identify innovative solutions, and we’ve [...]

5 Must-See Content Marketing Examples From 2011

On December 6, 2011, in Clients, Content Marketing, GE, General Mills, Liberty Mutual, P&G, Unilever, by Kelly Reeves

As the year draws to a close, Content Markting Institute asked 20 of their regular contributors to think back on 2011 to recall memorable, “must-see” content marketing examples from the year. We’re lucky to work with top brands to help them get audience to and engagement with their content marketing efforts and were happy to [...]

Publisher Challenges With Mobile Strategies (Digiday Mobile Conference)

On September 21, 2011, in Boston Globe, Clients, Digiday, Digiday Mobile, For Publishers, Mobile, Slate, by Kelly Reeves

This morning, we were fortunate to participate in a conversation at the Digiday Mobile event in New York. Outbrain SVP John LoGioco moderated a talk with Jeff Moriarty, Vice President of Digital Products at the newly relaunched The Boston Globe and Brendan Monaghan, Vice President of Business Development at The Slate Group about how publishers [...]

A Direct Response to Content Marketing Shift

On July 5, 2011, in Clients, Content Marketing, For Marketers, University of Phoenix, by Kelly Reeves

When it comes to marketing, University of Phoenix are traditionally known for their direct response, affiliate and display advertising tactics. But they’re looking to make a shift to content, according to Brian Mayer, the VP of Website and Social Media. Our friends at Scribe Media caught up with Mayer at the Federated Media CM Summit [...]