Why Content Discovery Brings in the Crowds

On April 26, 2012, in Case Studies, clickz, For Marketers, For Publishers, industry events, Outbrain, outbrain meetups, Webinar, by Natalie Chan

With more than 800 registrants for our Content Marketing webinar yesterday, Content Discovery is clearly on the agenda of brands and marketers. Actionable marketing expert Heidi Cohen led us through the 3Ds of Development, Discovery & Distribution with key tips to ensure your content strategy is rounded out. Use the How to Power Your Content Marketing [...]

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Niche Publisher Focuses on Engagement to Meet Sales Goals (Case Study)

On April 11, 2012, in Case Studies, For Publishers, Outbrain, by Natalie Chan

A niche environmental publisher needed to deliver on page view goals for their site’s sponsored content. With a small budget and limited success using other channels, the publisher leveraged its content with Outbrain’s Amplify Self-Serve platform. By placing links to their content on premium sites like CNN.com, the publisher was able to deliver a high [...]

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DINKlife Builds a New and Highly Engaged Audience Base (Case Study)

On February 8, 2012, in Amplify Self-Serve, Case Studies, DINKlife, For Marketers, Outbrain Amplify, by Natalie Chan

DINKlife was born out of a need to unite the DINK community (dual income couples with no kids) by providing lifestyle content, events, activities and opportunities tailored for this growing demographic. As a newly launched startup,  DINKlife partnered with Outbrain to build a highly engaged audience base by driving high quality traffic to their site. Given [...]

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Future Publishing Leverages 3rd Party Content to Increase Revenue (Case Study)

On December 1, 2011, in Case Studies, For Publishers, Future Publishing, Monetization, by Outbrain Staff

Future Publishing, one of Europe’s leading online publishers, was exploring opportunities to increase revenue for its websites. Historically, display and text-based advertising were its primary revenue streams so the team was looking for new ways to monetize their content without compromising the user experience. Future Publishing chose Outbrain as a partner to provide paid links to 3rd party content. Outbrain was able to [...]

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Headline Optimization Increases Clickthrough Rate (Case Study)

On October 26, 2011, in Campaign Optimization, Case Studies, For Marketers, Headlines, by Kelly Reeves

We talk time and again about the simple, yet powerful effect that titles have on an article’s performance. Oftentimes, just a few tweaks to an article’s headline can have a big impact on its clickthrough rate (CTR) and resulting traffic to the article. A recent win from our account management team reminded us of how wide [...]

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Doubleday Publishing Group Leverages Content to Drive Awareness for New Release (Case Study)

On April 25, 2011, in Case Studies, Doubleday, For Marketers, by Kelly Reeves

Doubleday Publishing was looking for a new way to drive awareness and engage potential readers for the recent release of the new Bill Bryson book, At Home. They were hoping to expand beyond their traditional marketing efforts of serialized book excerpts and display advertising by leveraging Bryson’s name and popularity to promote engaging online content. In [...]

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