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© 2011 Video Marketing at MindGame Marketing
A combination of both earned and paid media is the most successful way to acheive brand awareness, according to a new study released by Synpatic Digital and Kantar Video. The study examined the results of different forms of marketing both alone and in combination with one another to determine the best approach for brand marketers. [...]
Mark Suster has a great guest post up on TechCrunch today that discusses the future of advertising online and the movement towards more integrated ads since consumers are “blind” to traditional online advertising methods such as banners. One point he makes is that “our attention is all in the [content] stream. As evidenced by the [...]
The lively debate around Fred Wilson’s recent post on why he hates marketing continues today as Brian Morrissey, head editor over at Digiday, challenges Fred’s points by saying much of what startups do is actually marketing. In my humble opinion, what’s missing from the conversation is the distinction between what kind of marketing that startups, or [...]
The debate over paywall vs. ad-supported publishing tends to sound like a binary discussion: should publishers pursue an ad supported business model OR should they charge their readers for access to the content? In fact, there are several ways in which paywalls and ad-based publishing mix, but it’s the dynamic between these two that changes [...]